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Alice Blue vs. Ats Share Brokers

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are Alice Blue and Ats Share Brokers. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Alice Blue and Ats Share Brokers.


Overview

Alice Blue are Ats Share Brokers both private companies and Alice Blue operates as a discount broker, while Ats Share Brokers functions as a full service broker. Sidhavelayutham M co-founded Alice Blue in 2006. And Ats Share Brokers was founded in the year 2003 by Vikas Jain. Alice Blue's headquarters are in Bangalore, Karnataka and Ats Share Brokers's headquarters are in Bangalore, Karnataka.

Alice Blue operates as a discount broker, while Ats Share Brokers functions as a full service broker. Alice Blue is registered in BSE, NSE, MCX, while Ats Share Brokers is registered in NA. The total branches of Alice Blue are 0 and the Ats Share Brokers branches are Nil.

OverviewAlice BlueAts Share Brokers
Broker TypeDiscount BrokerFull Service Broker
Type of companyPrivatePrivate
HeadquarterBangalore, KarnatakaBangalore, Karnataka
FoundersSidhavelayutham MVikas Jain
Foundation Year20062003
Supported ExchangesBSE, NSE, MCXNA
Total branches0Nil

Alice Blue and Ats Share Brokers Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with Alice Blue charging Rs.100 and Ats Share Brokers charging Zero.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Alice Blue Demat account is Rs.350 per Annum and for the Ats Share Brokers Demat account is Rs.300 per Annum. The Trading AMC for Alice Blue and Ats Share Brokers is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Alice Blue and Ats Share Brokers is CDSL.

Account Opening and Demat ChargesAlice BlueAts Share Brokers
Trading Account Opening ChargesRs.100Zero
Demat AMC (Annual Maintenance Charges)Rs.350 per AnnumRs.300 per Annum
Trading AMC (Annual Maintenance Charges)FreeRs.250
Margin MoneyZeroZero Margin
Offline to Online ChargesYesYes
DepositoryCDSL & NSDLCDSL & NSDL

Alice Blue and Ats Share Brokers Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Alice Blue is 0.01% or Rs.10 per executed order, while Ats Share Brokers charges you 0.1% – 0.2%.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Alice Blue is 0.01% or Rs.10 per executed order and for Ats Share Brokers also, it is 0.01% – 0.02%.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Alice Blue charge 0.01% or Rs.10 per executed order and Ats Share Brokers charge 0.01% – 0.02% for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Alice Blue charges Rs.10 per executed order, and Ats Share Brokers charges Rs.10 – Rs.20 per Lot.

Equity Brokerage ChargesAlice BlueAts Share Brokers
Equity Delivery Brokerage0.01% or Rs.10 per executed order0.1% – 0.2%
Equity Intraday Brokerage0.01% or Rs.10 per executed order0.01% – 0.02%
Equity Futures Brokerage0.01% or Rs.10 per executed order0.01% – 0.02%
Equity Options BrokerageRs.10 per executed orderRs.10 – Rs.20 per Lot

Alice Blue and Ats Share Brokers Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Alice Blue is Rs.10 per executed order and for Ats Share Brokers is 0.01% – 0.02%.

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Alice Blue charges Rs.10 per executed order for currency options, whereas Alice Blue charges Rs.10 – Rs.20 per Lot.

Currency Brokerage ChargesAlice BlueAts Share Brokers
Currency Futures BrokerageRs.10 per executed order0.01% – 0.02%
Currency Options BrokerageRs.10 per executed orderRs.10 – Rs.20 per Lot

Alice Blue and Ats Share Brokers Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Alice Blue charges Rs.100 for commodity trading, while Ats Share Brokers charges 0.01% – 0.02%.

Commodity Brokerage ChargesAlice BlueAts Share Brokers
Commodity Options BrokerageRs.1000.01% – 0.02%

Alice Blue and Ats Share Brokers Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: Alice Blue levies a minimum brokerage fee of Rs.10 per executed order, while Ats Share Brokers charges Percentage of Transacton brokerage fee.

Transaction Brokerage Charges: Alice Blue levies a transaction brokerage charge of 0.00260% of Total Turnover, while Ats Share Brokers charges 0.00325% of Total Turnover.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Alice Blue is 0.0002% of Total Turnover and for Alice Blue is 0.0002% of Total Turnover.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for Alice Blue are 0.01% of Total Turnover, while for Ats Share Brokers, they are 0.0126% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. Alice Blue charges Rs 20 per executed order and Ats Share Brokers charges NA.

Other Brokerage ChargesAlice BlueAts Share Brokers
Minimum Brokerage ChargesRs.10 per executed orderPercentage of Transacton
Transaction Brokerage Charges0.00260% of Total Turnover0.00325% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.01% of Total Turnover0.0126% of Total Turnover
Call and Trade ChargesRs 20 per executed orderNA

Alice Blue and Ats Share Brokers Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by Alice Blue is up to Upto 4x and by Ats Share Brokers it is up to Upto 2x.

Equity Intraday: Leverage for equity intraday by Alice Blue is up to Upto 20x and by Ats Share Brokers it is up to Upto 6x.

Equity Futures: Leverage for Equity Futures by Alice Blue is up to Upto 7x and by Ats Share Brokers it is up to Upto 2x.

Equity Options: Leverage for Equity Options by Alice Blue is up to Upto 12x and by Ats Share Brokers also, it is up to Upto 4x.

Equity LeverageAlice BlueAts Share Brokers
Equity DeliveryUpto 4xUpto 2x
Equity IntradayUpto 20xUpto 6x
Equity FuturesUpto 7xUpto 2x
Equity OptionsUpto 12xUpto 4x

Alice Blue and Ats Share Brokers Currency Leverage

The currency futures leverage provided by Alice Blue is up to Upto 5x, while for Ats Share Brokers it is up to Upto 2x.

The currency options leverage provided by Alice Blue is up to Upto 7x, while for Ats Share Brokers it is up to Upto 3x.

Currency LeverageAlice BlueAts Share Brokers
Currency FuturesUpto 5xUpto 2x
Currency OptionsUpto 7xUpto 3x

Alice Blue and Ats Share Brokers Commodity Leverage

The commodity leverage provided by Alice Blue is up to Upto 10x, while for Ats Share Brokers it is up to Upto 3x.

Commodity LeverageAlice BlueAts Share Brokers
CommodityUpto 10xUpto 3x

Alice Blue and Ats Share Brokers Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersAlice BlueAts Share Brokers
Free Stock Trading AccountYesNo
Free Demat AccountYesNo
Flexible PlansNoYes
Brokerage DiscountsYesNo
Happy HoursNoNo
1 Month Free PlanNoNo
Holiday OffersNoYes
Referral ProgramYesYes
Zero Brokerage on Loss TradesNoNo

Alice Blue and Ats Share Brokers Features

Equity Trading: Alice Blue and Ats Share Brokers brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: Alice Blue and Ats Share Brokers also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of Alice Blue and Ats Share Brokers broker is that you can also invest in IPOs. Alice Blue also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. Alice Blue offers trading exposure of up to Upto 20x, while Ats Share Brokers gives up to Upto 6x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Alice Blue and Ats Share Brokers, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. Alice Blue and Ats Share Brokers also allow you to trade in forex trading.

FeaturesAlice BlueAts Share Brokers
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingYesYes
IPO (Initial public offering)YesYes
Stocks SuggestionsNoNo
Robo AdvisoryNoNo
PMS (Portfolio Management Services)NoNo
Trading InstitutionNoNo
Trading ExposureUpto 20xUpto 6x
Mutual FundsYesYes
SIP (Systematic Investment Plan)YesYes
Forex TradingNoNo
BankingNoNo
InsuranceNoNo

Alice Blue and Ats Share Brokers Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Alice Blue and Ats Share Brokers offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesAlice BlueAts Share Brokers
Fundamental ReportsNoYes
Research ReportsNoYes
Company ReportsNoYes
Annual ReportsNoYes
Company Stock ReviewNoYes
Free Stock TipsYesYes
IPO ReportsNoYes
Top PicksNoNo
Daily Market ReviewNoNo
Monthly ReportsNoNo
Weekly reportsNoNo
Offline AdvisoryNoYes
Relationship ManagerNoYes

Alice Blue and Ats Share Brokers Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Alice Blue and Ats Share Brokers offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsAlice BlueAts Share Brokers
WindowsYesYes
MacYesYes
Desktop BrowserYesYes

Alice Blue and Ats Share Brokers Mobile Trading Platforms

Alice Blue and Ats Share Brokers offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsAlice BlueAts Share Brokers
Mobile BrowserYesNo
Android AppYesNo
iOS AppYesNo
Windows AppNoNo
Other mobile osNoNo

Alice Blue and Ats Share Brokers Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Alice Blue and Ats Share Brokers give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesAlice BlueAts Share Brokers
Relationship ManagerNoNo
Offline TradingNoYes
Online TradingYesYes
24 * 7 SupportNoNo
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support BranchesNo Branch0

Alice Blue and Ats Share Brokers Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Alice Blue and Ats Share Brokers registered and resolved complaints.

For Alice Blue, the Percentage of resolved BSE complaints is 91.03% and the Percentage of resolved NSE complaints is 91.01 %.

For Ats Share Brokers, the Percentage of resolved BSE complaints is NaN % and the Percentage of resolved NSE complaints is 100.00 %.

We can say that Alice Blue is better than Ats Share Brokers in case of resolving customer complaints.

BSE ComplaintsAlice BlueAts Share Brokers
BSE Complaints1560
BSE Resolved Complaints1420
Percentage of resolved BSE complaints91.03%NaN %
NSE Complaints1896
NSE Resolved Complaints1726
Percentage of resolved NSE complaints91.01 %100.00 %
BSE/NSE Complaint vs. Resolved Percentage91.02 %NaN %

Frequently Asked Questions


  1. Is Alice Blue better than Ats Share Brokers?

    Alice Blue is a discount broker and Ats Share Brokers is a full service broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is Ats Share Brokers better than Alice Blue?

    Ats Share Brokers is a full service broker and Alice Blue is a discount broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between Alice Blue and Ats Share Brokers?

    The brokerage charges for Alice Blue are on the cheaper side since it is a discount broker, while Ats Share Brokers is a full-service broker. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, Alice Blue and Ats Share Brokers?

    To figure out which of the two stockbrokers, Alice Blue and Ats Share Brokers, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare Alice Blue with other stock brokers

Visit the following pages to see a detailed comparision report of Alice Blue with other brokerage firms.


Compare Ats Share Brokers with other stock brokers

Visit the following pages to see a detailed comparision report of Ats Share Brokers with other brokerage firms.