Top Stock Advisory
Alice Blue vs. Axis Direct
All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.
Among the best stockbrokers in India, two top names are Alice Blue and Axis Direct. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Alice Blue and Axis Direct.
Overview
Alice Blue are Axis Direct both private companies and Alice Blue operates as a discount broker, while Axis Direct functions as a full service broker. Sidhavelayutham M co-founded Alice Blue in 2006. And Axis Direct was founded in the year 2011 by Arun Thukral. Alice Blue's headquarters are in Bangalore, Karnataka and Axis Direct's headquarters are in Mumbai, India.
Alice Blue operates as a discount broker, while Axis Direct functions as a full service broker. Alice Blue is registered in BSE, NSE, MCX, while Axis Direct is registered in BSE, NSE, MCX. The total branches of Alice Blue are 0 and the Axis Direct branches are 56.
| Overview | Alice Blue | Axis Direct |
|---|---|---|
| Broker Type | Discount Broker | Full Service Broker |
| Type of company | Private | Private |
| Headquarter | Bangalore, Karnataka | Mumbai, India |
| Founders | Sidhavelayutham M | Arun Thukral |
| Foundation Year | 2006 | 2011 |
| Supported Exchanges | BSE, NSE, MCX | BSE, NSE, MCX |
| Total branches | 0 | 56 |
Alice Blue and Axis Direct Trading Account Opening and Demat Charges
A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).
Account opening fees for various brokers range from 0 to Rs.200, with Alice Blue charging Rs.100 and Axis Direct charging Rs.999.
When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Alice Blue Demat account is Rs.350 per Annum and for the Axis Direct Demat account is Rs.650 per Annum. The Trading AMC for Alice Blue and Axis Direct is free. And the margin money for both brokers is also zero.
As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Alice Blue and Axis Direct is CDSL.
| Account Opening and Demat Charges | Alice Blue | Axis Direct |
|---|---|---|
| Trading Account Opening Charges | Rs.100 | Rs.999 |
| Demat AMC (Annual Maintenance Charges) | Rs.350 per Annum | Rs.650 per Annum |
| Trading AMC (Annual Maintenance Charges) | Free | Free |
| Margin Money | Zero | Rs.25,000 |
| Offline to Online Charges | Yes | Not applicable |
| Depository | CDSL & NSDL | CDSL & NSDL |
Alice Blue and Axis Direct Equity Brokerage Charges
There are more charges that a broker charges for equity transactions.
Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Alice Blue is 0.01% or Rs.10 per executed order, while Axis Direct charges you 0.20% – 0.60%.
Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Alice Blue is 0.01% or Rs.10 per executed order and for Axis Direct also, it is 0.03% – 0.05%.
Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Alice Blue charge 0.01% or Rs.10 per executed order and Axis Direct charge 0.03% – 0.05% for equity futures.
Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Alice Blue charges Rs.10 per executed order, and Axis Direct charges Rs.10 per lot.
| Equity Brokerage Charges | Alice Blue | Axis Direct |
|---|---|---|
| Equity Delivery Brokerage | 0.01% or Rs.10 per executed order | 0.20% – 0.60% |
| Equity Intraday Brokerage | 0.01% or Rs.10 per executed order | 0.03% – 0.05% |
| Equity Futures Brokerage | 0.01% or Rs.10 per executed order | 0.03% – 0.05% |
| Equity Options Brokerage | Rs.10 per executed order | Rs.10 per lot |
Alice Blue and Axis Direct Currency Brokerage Charges
Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.
Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Alice Blue is Rs.10 per executed order and for Axis Direct is 0.03% – 0.05%.
Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Alice Blue charges Rs.10 per executed order for currency options, whereas Alice Blue charges Rs.10 per lot.
| Currency Brokerage Charges | Alice Blue | Axis Direct |
|---|---|---|
| Currency Futures Brokerage | Rs.10 per executed order | 0.03% – 0.05% |
| Currency Options Brokerage | Rs.10 per executed order | Rs.10 per lot |
Alice Blue and Axis Direct Commodity Brokerage Charges
Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Alice Blue charges Rs.100 for commodity trading, while Axis Direct charges NA.
| Commodity Brokerage Charges | Alice Blue | Axis Direct |
|---|---|---|
| Commodity Options Brokerage | Rs.100 | NA |
Alice Blue and Axis Direct Other Charges
Here are some other broker charges that should know about -
Minimum Broker Charges: Alice Blue levies a minimum brokerage fee of Rs.10 per executed order, while Axis Direct charges Percentage of Transaction brokerage fee.
Transaction Brokerage Charges: Alice Blue levies a transaction brokerage charge of 0.00260% of Total Turnover, while Axis Direct charges 0.00325% of Total Turnover.
SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Alice Blue is 0.0002% of Total Turnover and for Alice Blue is 0.0002% of Total Turnover.
Stamp Duty Charges: This fee is charged as per the state and asset class.
GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)
STT (Securities Transaction Tax): The STT charges for Alice Blue are 0.01% of Total Turnover, while for Axis Direct, they are 0.0126% of Total Turnover.
Call and Trade Charges: This charge varies for different brokers. Alice Blue charges Rs 20 per executed order and Axis Direct charges Rs 20 per call.
| Other Brokerage Charges | Alice Blue | Axis Direct |
|---|---|---|
| Minimum Brokerage Charges | Rs.10 per executed order | Percentage of Transaction | Transaction Brokerage Charges | 0.00260% of Total Turnover | 0.00325% of Total Turnover | SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover | Stamp Duty Charges | As per the state | As per the state | GST Charges | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) | STT Charges | 0.01% of Total Turnover | 0.0126% of Total Turnover | Call and Trade Charges | Rs 20 per executed order | Rs 20 per call |
Alice Blue and Axis Direct Equity Exposure/Leverage
With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.
Equity Delivery: Leverage provided for Equity Delivery by Alice Blue is up to Upto 4x and by Axis Direct it is up to Upto 10x.
Equity Intraday: Leverage for equity intraday by Alice Blue is up to Upto 20x and by Axis Direct it is up to Upto 15x.
Equity Futures: Leverage for Equity Futures by Alice Blue is up to Upto 7x and by Axis Direct it is up to Upto 12x.
Equity Options: Leverage for Equity Options by Alice Blue is up to Upto 12x and by Axis Direct also, it is up to Upto 12x.
| Equity Leverage | Alice Blue | Axis Direct |
|---|---|---|
| Equity Delivery | Upto 4x | Upto 10x | Equity Intraday | Upto 20x | Upto 15x | Equity Futures | Upto 7x | Upto 12x | Equity Options | Upto 12x | Upto 12x |
Alice Blue and Axis Direct Currency Leverage
The currency futures leverage provided by Alice Blue is up to Upto 5x, while for Axis Direct it is up to Upto 7x.
The currency options leverage provided by Alice Blue is up to Upto 7x, while for Axis Direct it is up to Upto 8x.
| Currency Leverage | Alice Blue | Axis Direct |
|---|---|---|
| Currency Futures | Upto 5x | Upto 7x | Currency Options | Upto 7x | Upto 8x |
Alice Blue and Axis Direct Commodity Leverage
The commodity leverage provided by Alice Blue is up to Upto 10x, while for Axis Direct it is up to NA.
| Commodity Leverage | Alice Blue | Axis Direct |
|---|---|---|
| Commodity | Upto 10x | NA |
Alice Blue and Axis Direct Offers
Brokers offer various exciting offers to entice new customers. Here are some of them:
Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.
Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.
Brokerage Discounts: Coupons providing up to 50% discount at their rates.
Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.
1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.
Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.
Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.
Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.
| Offers | Alice Blue | Axis Direct |
|---|---|---|
| Free Stock Trading Account | Yes | No | Free Demat Account | Yes | No | Flexible Plans | No | Yes | Brokerage Discounts | Yes | No | Happy Hours | No | No | 1 Month Free Plan | No | No | Holiday Offers | No | No | Referral Program | Yes | No | Zero Brokerage on Loss Trades | No | No |
Alice Blue and Axis Direct Features
Equity Trading: Alice Blue and Axis Direct brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.
Currency and Commodity Trading: Alice Blue and Axis Direct also offer you to trade in currency and commodities.
Initial Public Offering (IPOs): One of the greatest advantages of Alice Blue and Axis Direct broker is that you can also invest in IPOs. Alice Blue also has an added advantage that they provide you with robo-advisory services as well.
Trading Exposure: Different brokers provide different trading exposures. Alice Blue offers trading exposure of up to Upto 20x, while Axis Direct gives up to Upto 15x.
Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Alice Blue and Axis Direct, you can invest in mutual funds through SIP and Lumpsum.
Forex Trading: With Forex Trading, you can trade in various international currencies. Alice Blue and Axis Direct also allow you to trade in forex trading.
| Features | Alice Blue | Axis Direct |
|---|---|---|
| Equity Delivery Trading | Yes | Yes | Equity Intraday Trading | Yes | Yes | Equity Futures Trading | Yes | Yes | Equity Options Trading | Yes | Yes | Currency Trading | Yes | Yes |
| Commodity Trading | Yes | No | IPO (Initial public offering) | Yes | Yes | Stocks Suggestions | No | No | Robo Advisory | No | No | PMS (Portfolio Management Services) | No | Yes |
| Trading Institution | No | No | Trading Exposure | Upto 20x | Upto 15x | Mutual Funds | Yes | Yes | SIP (Systematic Investment Plan) | Yes | Yes | Forex Trading | No | No | Banking | No | Yes | Insurance | No | Yes |
Alice Blue and Axis Direct Advisory Services
Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-
Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.
Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Alice Blue and Axis Direct offer you in-depth research reports.
Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.
Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.
Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.
| Advisory Services | Alice Blue | Axis Direct |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | No | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| Company Stock Review | No | Yes |
| Free Stock Tips | Yes | No |
| IPO Reports | No | Yes |
| Top Picks | No | Yes |
| Daily Market Review | No | No |
| Monthly Reports | No | Yes |
| Weekly reports | No | Yes |
| Offline Advisory | No | Yes |
| Relationship Manager | No | Yes |
Alice Blue and Axis Direct Desktop Trading Platforms
A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Alice Blue and Axis Direct offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.
| Desktop Trading Platforms | Alice Blue | Axis Direct |
|---|---|---|
| Windows | Yes | Yes |
| Mac | Yes | Yes |
| Desktop Browser | Yes | Yes |
Alice Blue and Axis Direct Mobile Trading Platforms
Alice Blue and Axis Direct offer you mobile trading platforms which can be used in iOS and Android applications.
| Mobile Trading Platforms | Alice Blue | Axis Direct |
|---|---|---|
| Mobile Browser | Yes | Yes |
| Android App | Yes | Yes |
| iOS App | Yes | Yes |
| Windows App | No | No |
| Other mobile os | No | No |
Alice Blue and Axis Direct Customer Support
Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Alice Blue and Axis Direct give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.
| Customer Support Features | Alice Blue | Axis Direct |
|---|---|---|
| Relationship Manager | No | Yes |
| Offline Trading | No | Yes |
| Online Trading | Yes | Yes |
| 24 * 7 Support | No | Yes |
| Email Support | Yes | Yes |
| Chat Support | No | No |
| Toll free number | No | No |
| Support Branches | No Branch | 186 |
Alice Blue and Axis Direct Customer Complaints
The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Alice Blue and Axis Direct registered and resolved complaints.
For Alice Blue, the Percentage of resolved BSE complaints is 91.03% and the Percentage of resolved NSE complaints is 91.01 %.
For Axis Direct, the Percentage of resolved BSE complaints is 89.15 % and the Percentage of resolved NSE complaints is 87.30 %.
We can say that Alice Blue is better than Axis Direct in case of resolving customer complaints.
| BSE Complaints | Alice Blue | Axis Direct |
|---|---|---|
| BSE Complaints | 156 | 129 |
| BSE Resolved Complaints | 142 | 115 |
| Percentage of resolved BSE complaints | 91.03% | 89.15 % |
| NSE Complaints | 189 | 189 |
| NSE Resolved Complaints | 172 | 165 |
| Percentage of resolved NSE complaints | 91.01 % | 87.30 % |
| BSE/NSE Complaint vs. Resolved Percentage | 91.02 % | 88.22 % |
Frequently Asked Questions
Is Alice Blue better than Axis Direct?
Alice Blue is a discount broker and Axis Direct is a full service broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.
Is Axis Direct better than Alice Blue?
Axis Direct is a full service broker and Alice Blue is a discount broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.
Which is cheaper between Alice Blue and Axis Direct?
The brokerage charges for Alice Blue are on the cheaper side since it is a discount broker, while Axis Direct is a full-service broker. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.
Which is better, Alice Blue and Axis Direct?
To figure out which of the two stockbrokers, Alice Blue and Axis Direct, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.
Compare Alice Blue with other stock brokers
Visit the following pages to see a detailed comparision report of Alice Blue with other brokerage firms.
Compare Axis Direct with other stock brokers
Visit the following pages to see a detailed comparision report of Axis Direct with other brokerage firms.