Reviews of Stock Brokers
Axis Direct
When it comes to investing in the stock market, choosing the right stockbroker is of utmost importance. It can significantly impact your trading experience, investment returns, and overall satisfaction. In this article, we will provide an in-depth review of Axis Direct, one of India's prominent Full Service Broker. We will evaluate various aspects, including brokerage charges, trading platforms, customer support, and more, to help you make an informed decision.
Overview
Axis Direct founded in 2011 by Arun Thukral is a Private company headquartered in Mumbai, India India. As a Full Service Broker, Axis Direct aims to provide cost-effective buy/sell orders, enabling investors to save money compared to Discount Broker. However, it is crucial to note that Axis Direct operates as a Discount Broker. It offers extensive investment advice and detailed stock analysis for its clients.
| Overview | Axis Direct |
|---|---|
| Broker Type | Full Service Broker |
| Type of company | Private |
| Headquarter | Mumbai, India |
| Founders | Arun Thukral |
| Foundation Year | 2011 |
| Supported Exchanges | BSE, NSE, MCX |
| Total branches | 56 |
Axis Direct Account opening charges
To begin trading with Axis Direct, you need to open a trading account and a Demat account. Axis Direct charges Rs.999 for opening a trading account. Additionally, there is an annual maintenance charge (AMC) of Rs.650 per Annum for the Demat account. However, it's worth mentioning that trading AMC is free.
| Account Opening and Demat Charges | Axis Direct |
|---|---|
| Trading Account Opening Charges | Rs.999 |
| Demat AMC (Annual Maintenance Charges) | Rs.650 per Annum |
| Trading AMC (Annual Maintenance Charges) | Free |
| Margin Money | Rs.25,000 |
| Offline to Online Charges | Not applicable |
| Depository | CDSL & NSDL |
Axis Direct Brokerage Charges
One of the main factors to consider when choosing a stockbroker is the brokerage charges. Axis Direct brokerage charges for various segments are as follows:
- Equity delivery: Axis Direct offers free brokerage for equity delivery trades. This means you can buy and hold stocks without incurring any brokerage charges.
- Equity intraday: For equity intraday trades, Axis Direct charges a flat rate of 0.03% – 0.05% per order.
- Equity futures: The brokerage charge for equity futures is also 0.03% – 0.05% per order.
- Equity options: Axis Direct charges Rs.10 per lot per order for equity options trading.
- Currency: For currency futures and options trading, Axis Direct charges 0.03% – 0.05% per order.
- Commodity: The brokerage charge for commodity trading is NA per order.
Equity Brokerage Charges
| Equity Brokerage Charges | Axis Direct |
|---|---|
| Equity Delivery Brokerage | 0.20% – 0.60% |
| Equity Intraday Brokerage | 0.03% – 0.05% |
| Equity Futures Brokerage | 0.03% – 0.05% |
| Equity Options Brokerage | Rs.10 per lot |
Currency Brokerage Charges
| Currency Brokerage Charges | Axis Direct |
|---|---|
| Currency Futures Brokerage | 0.03% – 0.05% |
| Currency Options Brokerage | Rs.10 per lot |
Commodity Brokerage Charges
| Commodity Brokerage Charges | Axis Direct |
|---|---|
| Commodity Options Brokerage | NA |
Axis Direct Other Charges
In addition to brokerage charges, there are other charges to consider:
- Minimum brokerage charges: Axis Direct imposes a minimum brokerage charge of Percentage of Transaction.
- Transaction brokerage charges: A customer incurs transaction brokerage charges, which amount to 0.00325% of Total Turnover of the total turnover.
- SEBI turnover charges: Securities and Exchange Board of India (SEBI) levies turnover charges, which are 0.0002% of Total Turnover.
- Stamp duty charges: Stamp duty charges differ based on the state and the specific category of asset.
- GST charges: A GST of 18% of (Brokerage + Transaction Charges) is applied to brokerage and transaction charges.
- STT (Securities transaction tax): Axis Direct charges 0.0126% of Total Turnover of the total turnover as STT.
- Call and trade charges: If you place orders through call and trade, Axis Direct charges Rs 20 per call.
| Other Brokerage Charges | Axis Direct |
|---|---|
| Minimum Brokerage Charges | Percentage of Transaction | Transaction Brokerage Charges | 0.00325% of Total Turnover | SEBI Turnover Charges | 0.0002% of Total Turnover | Stamp Duty Charges | As per the state | GST Charges | 18% of (Brokerage + Transaction Charges) | STT Charges | 0.0126% of Total Turnover | Call and Trade Charges | Rs 20 per call |
Axis Direct Equity Leverage
Leverage enables traders to amplify their market exposure using a relatively smaller capital amount. Here's the leverage provided by Axis Direct:
| Equity Leverage | Axis Direct |
|---|---|
| Equity Delivery | Upto 10x | Equity Intraday | Upto 15x | Equity Futures | Upto 12x | Equity Options | Upto 12x |
Axis Direct Currency Leverage
| Currency Leverage | Axis Direct |
|---|---|
| Currency Futures | Upto 7x | Currency Options | Upto 8x |
Axis Direct Commodity Leverage
| Equity Leverage | Axis Direct |
|---|---|
| Commodity | NA |
Axis Direct Offers
Numerous stockbrokers are enticing customers with attractive offers in order to expand their client base. Some of these enticing offers include:
| Offers | Axis Direct |
|---|---|
| Free Stock Trading Account | No | Free Demat Account | No | Flexible Plans | Yes | Brokerage Discounts | No | Happy Hours | No | 1 Month Free Plan | No | Holiday Offers | No | Referral Program | No | Zero Brokerage on Loss Trades | No |
Axis Direct Features
- Discount Broker:
Axis Direct is a leading online stock broker in India that offers discount brokerage services to retail investors. It charges a flat rate of Percentage of Transaction per order executed, regardless of the trade size, segment, or exchange.
- Range of Investment Products:
Axis Direct is a one-stop shop for various financial investment products. It allows investors to trade in equity, commodity, and currency at BSE, NSE, and MCX. Additionally, it offers investment options in mutual funds, gold, peer-to-peer lending, insurance, and US investments.
- Subscription Plans:
Axis Direct provides three subscription plans: Basic pack, power investor pack, and ultra trader pack. These plans offer different benefits, including reduced brokerage fees, free trades, research advisory, and dedicated customer support.
- Research and Advisory Services:
Axis Direct stands out by offering exhaustive research and advisory services. It provides short-term and long-term investment ideas, derivative strategies, and portfolio-based investment ideas. The platform also offers a portfolio analyzer tool to analyze the performance of your investments.
- Margin Funding:
Axis Direct provides margin funding services. These enable you to make partial payments for your purchases in the cash segment. The balance is funded by Axis Direct at a nominal rate.
- Mobile Trading App and Trading Platforms:
Axis Direct provides a user-friendly mobile trading app, a web-based trading website, and an installable trading terminal. These platforms are built on the latest technology and offer seamless trading experiences. The mobile app allows trading, robo-advisory, and access to various investment options.
- Demat Account Services:
Axis Direct offers demat account services through its membership with CDSL. It has been recognized as a premier depository participant by CDSL.
- Low Charges:
Axis Direct is known for its lowest charges in the industry. It charges a flat fee of 0.03% – 0.05% per order executed, and the platform also offers value-add packs for additional benefits. Additionally, 5Paisa provides free account opening and brokerage-free mutual funds.
- Algo Trading and Robo Advisory:
Axis Direct provides algo trading services and robo-advisory to its customers. These services help automate trading strategies and offer personalized investment advice based on risk profiles and return expectations.
- Customer Support:
Axis Direct offers dedicated customer support for its subscribers. The power investor pack and ultra trader pack include free customer support services.
| Features | Axis Direct |
|---|---|
| Equity Delivery Trading | Yes | Equity Intraday Trading | Yes | Equity Futures Trading | Yes | Equity Options Trading | Yes | Currency Trading | Yes |
| Commodity Trading | No | IPO (Initial public offering) | Yes | Stocks Suggestions | No | Robo Advisory | No | PMS (Portfolio Management Services) | Yes |
| Trading Institution | No | Trading Exposure | Upto 15x | Mutual Funds | Yes | SIP (Systematic Investment Plan) | Yes | Forex Trading | No | Banking | Yes | Insurance | Yes |
Axis Direct Advisory Services
The key distinction between a discount broker and a full-service broker lies in the range of services offered and the rates at which they are provided.
| Services | Axis Direct |
|---|---|
| Fundamental Reports | Yes |
| Research Reports | Yes |
| Company Reports | Yes |
| Annual Reports | Yes |
| Company Stock Review | Yes |
| Free Stock Tips | No |
| IPO Reports | Yes |
| Top Picks | Yes |
| Daily Market Review | No |
| Monthly Reports | Yes |
| Weekly reports | Yes |
| Offline Advisory | Yes |
| Relationship Manager | Yes |
Axis Direct Trading Platforms
The Axis Direct trading software comprises various trading platforms suitable for the diverse needs of the customers. It is built on IIFL's trading platform. It has been trusted by customers for the past two decades. The trading platform is available in three different forms. Namely: a mobile app, a web browser-based platform, and an installable desktop trading application.
Axis Direct Trading Platforms
| Desktop Trading Platforms | Axis Direct |
|---|---|
| Windows | Yes |
| Mac | Yes |
| Desktop Browser | Yes |
Axis Direct Mobile App
The Axis Direct mobile app allows users to trade on the go and provides access to trading at BSE/NSE and robo advisory services. Customers can download the app for free from either the google app store or the apple app Store. The app is designed to be simple and intuitive, enabling users to buy stocks, trade in stock and currency futures & options, and invest in mutual funds, ETFs, bonds, and more.
| Mobile App | Axis Direct |
|---|---|
| Mobile Browser | Yes |
| Android App | Yes |
| iOS App | Yes |
| Windows App | No |
| Other mobile os | No |
Axis Direct Web Trading
For web-based trading, Axis Direct offers a powerful trading website known as Axis Direct trader station. This website can be accessed through any web browser on computers, laptops, mobile devices, or tablets. It provides a wide range of trading and investment options within a single domain. The web platform is seamlessly integrated with payment gateways and banks, enabling instant fund transfers.
Axis Direct Trade Terminal
Axis Direct offers a trade terminal, which is a downloadable trading terminal specifically developed for active traders seeking advanced trading features. This desktop application offers real-time data and advanced charts for monitoring intraday and historic stock prices. It also offers a variety of keyboard shortcuts to facilitate real-time market monitoring and faster order placement.
Axis Direct Customer Support
- Relationship manager: Yes, Axis Direct does offer a dedicated relationship manager for customers. However, they provide other channels for support.
- Offline trading support: Yes, Axis Direct does offer offline trading support. All trading activities are conducted online.
- Online trading support: Axis Direct provides online trading support to customers. Their trading platform is accessible via mobile app, web browser, and desktop application, allowing customers to trade conveniently.
- 24*7 support: Axis Direct offers round-the-clock support to customers. This means you can reach out to their customer support team at any time, even outside regular business hours.
- Email support: Customers can contact Axis Direct’s customer support team via email for assistance. They provide an email address where customers can send their queries and concerns.
- Chat support: Axis Direct does not currently offer chat support as a customer service channel. However, customers can reach out through other available channels.
- Toll-free number: Axis Direct does not provide a toll-free number for customer support. However, they may have a regular helpline number that customers can use to seek assistance.
- Support branches: Yes, Axis Direct has physical support branches where customers can visit for assistance. In addition, customer support is also provided through remote channels.
| Customer Support | Axis Direct |
|---|---|
| Relationship Manager | Yes |
| Offline Trading | Yes |
| Online Trading | Yes |
| 24 * 7 Support | Yes |
| Email Support | Yes |
| Chat Support | No |
| Toll free number | No |
| Support Branches | 186 |
Axis Direct Complaints
Understanding the number of customer complaints received by a brokerage firm can provide insights into the quality and reliability of their services. The following table shows the information regarding the complaints received by Axis Direct.
| BSE Complaints | Axis Direct |
|---|---|
| BSE Complaints | 129 |
| BSE Resolved Complaints | 115 |
| Percentage of resolved BSE complaints | 89.15 % |
| NSE Complaints | 189 |
| NSE Resolved Complaints | 165 |
| Percentage of resolved NSE complaints | 87.30 % |
| BSE/NSE Complaint vs. Resolved Percentage | 88.22 % |
Conclusion
In conclusion, Axis Direct offers a range of trading and investment options through its user-friendly platforms. With competitive pricing and several investment choices, it is one of the best options for investors. However, the lack of comprehensive customer support and the number of customer complaints are areas of concern. Considering all the features and user experience, Axis Direct can be considered a decent stock broker, but you must examine the pros and cons carefully before making a decision.