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Steel City vs. Alice Blue

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are Steel City and Alice Blue. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Steel City and Alice Blue.


Overview

Steel City is public company and Alice Blue is private company. Steel City operates as a full service Broker, while Alice Blue functions as a discount broker. Late Mr G. Sree Rama Murthy Garu co-founded Steel City in 1995. And Alice Blue was founded in the year 2006 by Sidhavelayutham M. Steel City's headquarters are in Vishakhapatnam, AP and Alice Blue's headquarters are in Bangalore, Karnataka.

Steel City operates as a full service Broker, while Alice Blue functions as a discount broker. Steel City is registered in NA, while Alice Blue is registered in BSE, NSE, MCX. The total branches of Steel City are Nil and the Alice Blue branches are 0.

OverviewSteel CityAlice Blue
Broker TypeFull Service BrokerDiscount Broker
Type of companyPublicPrivate
HeadquarterVishakhapatnam, APBangalore, Karnataka
FoundersLate Mr G. Sree Rama Murthy GaruSidhavelayutham M
Foundation Year19952006
Supported ExchangesNABSE, NSE, MCX
Total branchesNil0

Steel City and Alice Blue Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with Steel City charging Zero and Alice Blue charging Rs.100.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Steel City Demat account is Rs.300 per Annum and for the Alice Blue Demat account is Rs.350 per Annum. The Trading AMC for Steel City and Alice Blue is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Steel City and Alice Blue is CDSL.

Account Opening and Demat ChargesSteel CityAlice Blue
Trading Account Opening ChargesZeroRs.100
Demat AMC (Annual Maintenance Charges)Rs.300 per AnnumRs.350 per Annum
Trading AMC (Annual Maintenance Charges)FreeFree
Margin MoneyZero MarginZero
Offline to Online ChargesYesYes
DepositoryCDSL & NSDLCDSL & NSDL

Steel City and Alice Blue Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Steel City is 0.28%, while Alice Blue charges you 0.01% or Rs.10 per executed order.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Steel City is 0.03% and for Alice Blue also, it is 0.01% or Rs.10 per executed order.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Steel City charge 0.03% and Alice Blue charge 0.01% or Rs.10 per executed order for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Steel City charges Rs.28 per Lot, and Alice Blue charges Rs.10 per executed order.

Equity Brokerage ChargesSteel CityAlice Blue
Equity Delivery Brokerage0.28%0.01% or Rs.10 per executed order
Equity Intraday Brokerage0.03%0.01% or Rs.10 per executed order
Equity Futures Brokerage0.03%0.01% or Rs.10 per executed order
Equity Options BrokerageRs.28 per LotRs.10 per executed order

Steel City and Alice Blue Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Steel City is 0.03% and for Alice Blue is Rs.10 per executed order.

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Steel City charges Rs.18 per Lot for currency options, whereas Steel City charges Rs.10 per executed order.

Currency Brokerage ChargesSteel CityAlice Blue
Currency Futures Brokerage0.03%Rs.10 per executed order
Currency Options BrokerageRs.18 per LotRs.10 per executed order

Steel City and Alice Blue Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Steel City charges NA for commodity trading, while Alice Blue charges Rs.100.

Commodity Brokerage ChargesSteel CityAlice Blue
Commodity Options BrokerageNARs.100

Steel City and Alice Blue Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: Steel City levies a minimum brokerage fee of Percentage of Transaction, while Alice Blue charges Rs.10 per executed order brokerage fee.

Transaction Brokerage Charges: Steel City levies a transaction brokerage charge of 0.00300%, while Alice Blue charges 0.00260% of Total Turnover.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Steel City is 0.0002% of Total Turnover and for Steel City is 0.0002% of Total Turnover.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for Steel City are 0.0126% of Total Turnover, while for Alice Blue, they are 0.01% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. Steel City charges NA and Alice Blue charges Rs 20 per executed order.

Other Brokerage ChargesSteel CityAlice Blue
Minimum Brokerage ChargesPercentage of TransactionRs.10 per executed order
Transaction Brokerage Charges0.00300%0.00260% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover0.01% of Total Turnover
Call and Trade ChargesNARs 20 per executed order

Steel City and Alice Blue Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by Steel City is up to Upto 1x and by Alice Blue it is up to Upto 4x.

Equity Intraday: Leverage for equity intraday by Steel City is up to Upto 7x and by Alice Blue it is up to Upto 20x.

Equity Futures: Leverage for Equity Futures by Steel City is up to Upto 1x and by Alice Blue it is up to Upto 7x.

Equity Options: Leverage for Equity Options by Steel City is up to Upto 5x and by Alice Blue also, it is up to Upto 12x.

Equity LeverageSteel CityAlice Blue
Equity DeliveryUpto 1xUpto 4x
Equity IntradayUpto 7xUpto 20x
Equity FuturesUpto 1xUpto 7x
Equity OptionsUpto 5xUpto 12x

Steel City and Alice Blue Currency Leverage

The currency futures leverage provided by Steel City is up to Upto 2x, while for Alice Blue it is up to Upto 5x.

The currency options leverage provided by Steel City is up to Upto 2x, while for Alice Blue it is up to Upto 7x.

Currency LeverageSteel CityAlice Blue
Currency FuturesUpto 2xUpto 5x
Currency OptionsUpto 2xUpto 7x

Steel City and Alice Blue Commodity Leverage

The commodity leverage provided by Steel City is up to Upto 1x, while for Alice Blue it is up to Upto 10x.

Commodity LeverageSteel CityAlice Blue
CommodityUpto 1xUpto 10x

Steel City and Alice Blue Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersSteel CityAlice Blue
Free Stock Trading AccountYesYes
Free Demat AccountYesYes
Flexible PlansYesNo
Brokerage DiscountsYesYes
Happy HoursNoNo
1 Month Free PlanNoNo
Holiday OffersNoNo
Referral ProgramNoYes
Zero Brokerage on Loss TradesNoNo

Steel City and Alice Blue Features

Equity Trading: Steel City and Alice Blue brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: Steel City and Alice Blue also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of Steel City and Alice Blue broker is that you can also invest in IPOs. Steel City also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. Steel City offers trading exposure of up to Upto 7x, while Alice Blue gives up to Upto 20x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Steel City and Alice Blue, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. Steel City and Alice Blue also allow you to trade in forex trading.

FeaturesSteel CityAlice Blue
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingNoYes
IPO (Initial public offering)YesYes
Stocks SuggestionsNoNo
Robo AdvisoryNoNo
PMS (Portfolio Management Services)NoNo
Trading InstitutionNoNo
Trading ExposureUpto 7xUpto 20x
Mutual FundsYesYes
SIP (Systematic Investment Plan)YesYes
Forex TradingNoNo
BankingNoNo
InsuranceYesNo

Steel City and Alice Blue Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Steel City and Alice Blue offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesSteel CityAlice Blue
Fundamental ReportsNoNo
Research ReportsYesNo
Company ReportsNoNo
Annual ReportsNoNo
Company Stock ReviewNoNo
Free Stock TipsYesYes
IPO ReportsYesNo
Top PicksNoNo
Daily Market ReviewYesNo
Monthly ReportsYesNo
Weekly reportsYesNo
Offline AdvisoryYesNo
Relationship ManagerYesNo

Steel City and Alice Blue Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Steel City and Alice Blue offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsSteel CityAlice Blue
WindowsYesYes
MacNoYes
Desktop BrowserYesYes

Steel City and Alice Blue Mobile Trading Platforms

Steel City and Alice Blue offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsSteel CityAlice Blue
Mobile BrowserYesYes
Android AppNoYes
iOS AppNoYes
Windows AppNoNo
Other mobile osNoNo

Steel City and Alice Blue Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Steel City and Alice Blue give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesSteel CityAlice Blue
Relationship ManagerYesNo
Offline TradingYesNo
Online TradingYesYes
24 * 7 SupportNoNo
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support Branches10No Branch

Steel City and Alice Blue Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Steel City and Alice Blue registered and resolved complaints.

For Steel City, the Percentage of resolved BSE complaints is 100.00 % and the Percentage of resolved NSE complaints is 100.00 %.

For Alice Blue, the Percentage of resolved BSE complaints is 91.03% and the Percentage of resolved NSE complaints is 91.01 %.

We can say that Steel City is better than Alice Blue in case of resolving customer complaints.

BSE ComplaintsSteel CityAlice Blue
BSE Complaints1156
BSE Resolved Complaints1142
Percentage of resolved BSE complaints100.00 %91.03%
NSE Complaints5189
NSE Resolved Complaints5172
Percentage of resolved NSE complaints100.00 %91.01 %
BSE/NSE Complaint vs. Resolved Percentage100.00 %91.02 %

Frequently Asked Questions


  1. Is Steel City better than Alice Blue?

    Steel City is a full service broker and Alice Blue is a discount broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is Alice Blue better than Steel City?

    Alice Blue is a discount broker and Steel City is a full service broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between Steel City and Alice Blue?

    Being a full-service broker, Steel City tends to have higher brokerage charges, while Alice Blue, being a discount broker, offers comparatively cheaper rates. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, Steel City and Alice Blue?

    To figure out which of the two stockbrokers, Steel City and Alice Blue, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare Steel City with other stock brokers

Visit the following pages to see a detailed comparision report of Steel City with other brokerage firms.


Compare Alice Blue with other stock brokers

Visit the following pages to see a detailed comparision report of Alice Blue with other brokerage firms.