Compare stock brokers
Emkay Global vs. Alice Blue
All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.
Among the best stockbrokers in India, two top names are Emkay Global and Alice Blue. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Emkay Global and Alice Blue.
Overview
Emkay Global are Alice Blue both private companies and Emkay Global operates as a full service Broker, while Alice Blue functions as a discount broker. Bhavesh Sanghvi co-founded Emkay Global in 1995. And Alice Blue was founded in the year 2006 by Sidhavelayutham M. Emkay Global's headquarters are in Mumbai, Maharashtra and Alice Blue's headquarters are in Bangalore, Karnataka.
Emkay Global operates as a full service Broker, while Alice Blue functions as a discount broker. Emkay Global is registered in NA, while Alice Blue is registered in BSE, NSE, MCX. The total branches of Emkay Global are Nil and the Alice Blue branches are 0.
| Overview | Emkay Global | Alice Blue |
|---|---|---|
| Broker Type | Full Service Broker | Discount Broker |
| Type of company | Private | Private |
| Headquarter | Mumbai, Maharashtra | Bangalore, Karnataka |
| Founders | Bhavesh Sanghvi | Sidhavelayutham M |
| Foundation Year | 1995 | 2006 |
| Supported Exchanges | NA | BSE, NSE, MCX |
| Total branches | Nil | 0 |
Emkay Global and Alice Blue Trading Account Opening and Demat Charges
A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).
Account opening fees for various brokers range from 0 to Rs.200, with Emkay Global charging Zero and Alice Blue charging Rs.100.
When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Emkay Global Demat account is Rs.250 per Annum and for the Alice Blue Demat account is Rs.350 per Annum. The Trading AMC for Emkay Global and Alice Blue is free. And the margin money for both brokers is also zero.
As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Emkay Global and Alice Blue is CDSL.
| Account Opening and Demat Charges | Emkay Global | Alice Blue |
|---|---|---|
| Trading Account Opening Charges | Zero | Rs.100 |
| Demat AMC (Annual Maintenance Charges) | Rs.250 per Annum | Rs.350 per Annum |
| Trading AMC (Annual Maintenance Charges) | Rs.250 per Annum | Free |
| Margin Money | Minimum Rs.1,000 | Zero |
| Offline to Online Charges | Yes | Yes |
| Depository | CDSL & NSDL | CDSL & NSDL |
Emkay Global and Alice Blue Equity Brokerage Charges
There are more charges that a broker charges for equity transactions.
Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Emkay Global is 0.33%, while Alice Blue charges you 0.01% or Rs.10 per executed order.
Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Emkay Global is 0.03% and for Alice Blue also, it is 0.01% or Rs.10 per executed order.
Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Emkay Global charge 0.03% and Alice Blue charge 0.01% or Rs.10 per executed order for equity futures.
Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Emkay Global charges Rs.33 per Lot, and Alice Blue charges Rs.10 per executed order.
| Equity Brokerage Charges | Emkay Global | Alice Blue |
|---|---|---|
| Equity Delivery Brokerage | 0.33% | 0.01% or Rs.10 per executed order |
| Equity Intraday Brokerage | 0.03% | 0.01% or Rs.10 per executed order |
| Equity Futures Brokerage | 0.03% | 0.01% or Rs.10 per executed order |
| Equity Options Brokerage | Rs.33 per Lot | Rs.10 per executed order |
Emkay Global and Alice Blue Currency Brokerage Charges
Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.
Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Emkay Global is 0.03% and for Alice Blue is Rs.10 per executed order.
Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Emkay Global charges Rs.23 per Lot for currency options, whereas Emkay Global charges Rs.10 per executed order.
| Currency Brokerage Charges | Emkay Global | Alice Blue |
|---|---|---|
| Currency Futures Brokerage | 0.03% | Rs.10 per executed order |
| Currency Options Brokerage | Rs.23 per Lot | Rs.10 per executed order |
Emkay Global and Alice Blue Commodity Brokerage Charges
Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Emkay Global charges 0.03% for commodity trading, while Alice Blue charges Rs.100.
| Commodity Brokerage Charges | Emkay Global | Alice Blue |
|---|---|---|
| Commodity Options Brokerage | 0.03% | Rs.100 |
Emkay Global and Alice Blue Other Charges
Here are some other broker charges that should know about -
Minimum Broker Charges: Emkay Global levies a minimum brokerage fee of Percentage of Transaction, while Alice Blue charges Rs.10 per executed order brokerage fee.
Transaction Brokerage Charges: Emkay Global levies a transaction brokerage charge of 0.00265%, while Alice Blue charges 0.00260% of Total Turnover.
SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Emkay Global is 0.0002% of Total Turnover and for Emkay Global is 0.0002% of Total Turnover.
Stamp Duty Charges: This fee is charged as per the state and asset class.
GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)
STT (Securities Transaction Tax): The STT charges for Emkay Global are 0.0126% of Total Turnover, while for Alice Blue, they are 0.01% of Total Turnover.
Call and Trade Charges: This charge varies for different brokers. Emkay Global charges NA and Alice Blue charges Rs 20 per executed order.
| Other Brokerage Charges | Emkay Global | Alice Blue |
|---|---|---|
| Minimum Brokerage Charges | Percentage of Transaction | Rs.10 per executed order | Transaction Brokerage Charges | 0.00265% | 0.00260% of Total Turnover | SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover | Stamp Duty Charges | As per the state | As per the state | GST Charges | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) | STT Charges | 0.0126% of Total Turnover | 0.01% of Total Turnover | Call and Trade Charges | NA | Rs 20 per executed order |
Emkay Global and Alice Blue Equity Exposure/Leverage
With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.
Equity Delivery: Leverage provided for Equity Delivery by Emkay Global is up to Upto 2x and by Alice Blue it is up to Upto 4x.
Equity Intraday: Leverage for equity intraday by Emkay Global is up to Upto 5x and by Alice Blue it is up to Upto 20x.
Equity Futures: Leverage for Equity Futures by Emkay Global is up to Upto 3x and by Alice Blue it is up to Upto 7x.
Equity Options: Leverage for Equity Options by Emkay Global is up to Upto 4x and by Alice Blue also, it is up to Upto 12x.
| Equity Leverage | Emkay Global | Alice Blue |
|---|---|---|
| Equity Delivery | Upto 2x | Upto 4x | Equity Intraday | Upto 5x | Upto 20x | Equity Futures | Upto 3x | Upto 7x | Equity Options | Upto 4x | Upto 12x |
Emkay Global and Alice Blue Currency Leverage
The currency futures leverage provided by Emkay Global is up to Upto 2x, while for Alice Blue it is up to Upto 5x.
The currency options leverage provided by Emkay Global is up to Upto 4x, while for Alice Blue it is up to Upto 7x.
| Currency Leverage | Emkay Global | Alice Blue |
|---|---|---|
| Currency Futures | Upto 2x | Upto 5x | Currency Options | Upto 4x | Upto 7x |
Emkay Global and Alice Blue Commodity Leverage
The commodity leverage provided by Emkay Global is up to Upto 3x, while for Alice Blue it is up to Upto 10x.
| Commodity Leverage | Emkay Global | Alice Blue |
|---|---|---|
| Commodity | Upto 3x | Upto 10x |
Emkay Global and Alice Blue Offers
Brokers offer various exciting offers to entice new customers. Here are some of them:
Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.
Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.
Brokerage Discounts: Coupons providing up to 50% discount at their rates.
Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.
1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.
Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.
Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.
Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.
| Offers | Emkay Global | Alice Blue |
|---|---|---|
| Free Stock Trading Account | No | Yes | Free Demat Account | No | Yes | Flexible Plans | No | No | Brokerage Discounts | Yes | Yes | Happy Hours | No | No | 1 Month Free Plan | Yes | No | Holiday Offers | Yes | No | Referral Program | No | Yes | Zero Brokerage on Loss Trades | No | No |
Emkay Global and Alice Blue Features
Equity Trading: Emkay Global and Alice Blue brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.
Currency and Commodity Trading: Emkay Global and Alice Blue also offer you to trade in currency and commodities.
Initial Public Offering (IPOs): One of the greatest advantages of Emkay Global and Alice Blue broker is that you can also invest in IPOs. Emkay Global also has an added advantage that they provide you with robo-advisory services as well.
Trading Exposure: Different brokers provide different trading exposures. Emkay Global offers trading exposure of up to Upto 5x, while Alice Blue gives up to Upto 20x.
Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Emkay Global and Alice Blue, you can invest in mutual funds through SIP and Lumpsum.
Forex Trading: With Forex Trading, you can trade in various international currencies. Emkay Global and Alice Blue also allow you to trade in forex trading.
| Features | Emkay Global | Alice Blue |
|---|---|---|
| Equity Delivery Trading | Yes | Yes | Equity Intraday Trading | Yes | Yes | Equity Futures Trading | Yes | Yes | Equity Options Trading | Yes | Yes | Currency Trading | Yes | Yes |
| Commodity Trading | Yes | Yes | IPO (Initial public offering) | Yes | Yes | Stocks Suggestions | No | No | Robo Advisory | No | No | PMS (Portfolio Management Services) | No | No |
| Trading Institution | No | No | Trading Exposure | Upto 5x | Upto 20x | Mutual Funds | No | Yes | SIP (Systematic Investment Plan) | No | Yes | Forex Trading | No | No | Banking | No | No | Insurance | Yes | No |
Emkay Global and Alice Blue Advisory Services
Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-
Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.
Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Emkay Global and Alice Blue offer you in-depth research reports.
Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.
Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.
Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.
| Advisory Services | Emkay Global | Alice Blue |
|---|---|---|
| Fundamental Reports | No | No |
| Research Reports | No | No |
| Company Reports | No | No |
| Annual Reports | No | No |
| Company Stock Review | No | No |
| Free Stock Tips | Yes | Yes |
| IPO Reports | Yes | No |
| Top Picks | No | No |
| Daily Market Review | No | No |
| Monthly Reports | No | No |
| Weekly reports | No | No |
| Offline Advisory | Yes | No |
| Relationship Manager | Yes | No |
Emkay Global and Alice Blue Desktop Trading Platforms
A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Emkay Global and Alice Blue offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.
| Desktop Trading Platforms | Emkay Global | Alice Blue |
|---|---|---|
| Windows | Yes | Yes |
| Mac | Yes | Yes |
| Desktop Browser | No | Yes |
Emkay Global and Alice Blue Mobile Trading Platforms
Emkay Global and Alice Blue offer you mobile trading platforms which can be used in iOS and Android applications.
| Mobile Trading Platforms | Emkay Global | Alice Blue |
|---|---|---|
| Mobile Browser | No | Yes |
| Android App | Yes | Yes |
| iOS App | Yes | Yes |
| Windows App | No | No |
| Other mobile os | No | No |
Emkay Global and Alice Blue Customer Support
Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Emkay Global and Alice Blue give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.
| Customer Support Features | Emkay Global | Alice Blue |
|---|---|---|
| Relationship Manager | No | No |
| Offline Trading | Yes | No |
| Online Trading | Yes | Yes |
| 24 * 7 Support | No | No |
| Email Support | Yes | Yes |
| Chat Support | No | No |
| Toll free number | No | No |
| Support Branches | 43 | No Branch |
Emkay Global and Alice Blue Customer Complaints
The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Emkay Global and Alice Blue registered and resolved complaints.
For Emkay Global, the Percentage of resolved BSE complaints is NaN % and the Percentage of resolved NSE complaints is 100.00 %.
For Alice Blue, the Percentage of resolved BSE complaints is 91.03% and the Percentage of resolved NSE complaints is 91.01 %.
We can say that Emkay Global is better than Alice Blue in case of resolving customer complaints.
| BSE Complaints | Emkay Global | Alice Blue |
|---|---|---|
| BSE Complaints | 0 | 156 |
| BSE Resolved Complaints | 0 | 142 |
| Percentage of resolved BSE complaints | NaN % | 91.03% |
| NSE Complaints | 9 | 189 |
| NSE Resolved Complaints | 9 | 172 |
| Percentage of resolved NSE complaints | 100.00 % | 91.01 % |
| BSE/NSE Complaint vs. Resolved Percentage | NaN % | 91.02 % |
Frequently Asked Questions
Is Emkay Global better than Alice Blue?
Emkay Global is a full service broker and Alice Blue is a discount broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.
Is Alice Blue better than Emkay Global?
Alice Blue is a discount broker and Emkay Global is a full service broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.
Which is cheaper between Emkay Global and Alice Blue?
Being a full-service broker, Emkay Global tends to have higher brokerage charges, while Alice Blue, being a discount broker, offers comparatively cheaper rates. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.
Which is better, Emkay Global and Alice Blue?
To figure out which of the two stockbrokers, Emkay Global and Alice Blue, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.
Compare Emkay Global with other stock brokers
Visit the following pages to see a detailed comparision report of Emkay Global with other brokerage firms.
Compare Alice Blue with other stock brokers
Visit the following pages to see a detailed comparision report of Alice Blue with other brokerage firms.