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Aditya Birla Money vs. Guiness Securities

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are Aditya Birla Money and Guiness Securities. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Aditya Birla Money and Guiness Securities.


Overview

Aditya Birla Money is public company and Guiness Securities is private company. both are full service broker as well. Kumar Mangalam Birla co-founded Aditya Birla Money in 2000. And Guiness Securities was founded in the year 1986 by Kamal Kumar Kothari. Aditya Birla Money's headquarters are in Mumbai, Maharashtra and Guiness Securities's headquarters are in Kolkata, West Bengal.

Aditya Birla Money and Guiness Securities both are full service broker as well. Aditya Birla Money is registered in BSE, NSE, MCX, while Guiness Securities is registered in NA. The total branches of Aditya Birla Money are 880 and the Guiness Securities branches are Nil.

OverviewAditya Birla MoneyGuiness Securities
Broker TypeFull Service BrokerFull Service Broker
Type of companyPublicPrivate
HeadquarterMumbai, MaharashtraKolkata, West Bengal
FoundersKumar Mangalam BirlaKamal Kumar Kothari
Foundation Year20001986
Supported ExchangesBSE, NSE, MCXNA
Total branches880Nil

Aditya Birla Money and Guiness Securities Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with Aditya Birla Money charging Rs.750 and Guiness Securities charging Rs.100.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Aditya Birla Money Demat account is Free and for the Guiness Securities Demat account is Rs.350 per Annum. The Trading AMC for Aditya Birla Money and Guiness Securities is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Aditya Birla Money and Guiness Securities is CDSL.

Account Opening and Demat ChargesAditya Birla MoneyGuiness Securities
Trading Account Opening ChargesRs.750Rs.100
Demat AMC (Annual Maintenance Charges)FreeRs.350 per Annum
Trading AMC (Annual Maintenance Charges)FreeFree
Margin MoneyRs.20,000Minimum Rs.5,000
Offline to Online ChargesYesYes
DepositoryCDSL & NSDLCDSL & NSDL

Aditya Birla Money and Guiness Securities Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Aditya Birla Money is 0.30%, while Guiness Securities charges you 0.39%.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Aditya Birla Money is 0.30% and for Guiness Securities also, it is 0.04%.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Aditya Birla Money charge 0.30% and Guiness Securities charge 0.04% for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Aditya Birla Money charges Rs.50 per lot, and Guiness Securities charges Rs.39 per Lot.

Equity Brokerage ChargesAditya Birla MoneyGuiness Securities
Equity Delivery Brokerage0.30%0.39%
Equity Intraday Brokerage0.30%0.04%
Equity Futures Brokerage0.30%0.04%
Equity Options BrokerageRs.50 per lotRs.39 per Lot

Aditya Birla Money and Guiness Securities Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Aditya Birla Money is 0.03% and for Guiness Securities is 0.04%.

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Aditya Birla Money charges Rs.20 per Lot for currency options, whereas Aditya Birla Money charges Rs.29 per Lot.

Currency Brokerage ChargesAditya Birla MoneyGuiness Securities
Currency Futures Brokerage0.03%0.04%
Currency Options BrokerageRs.20 per LotRs.29 per Lot

Aditya Birla Money and Guiness Securities Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Aditya Birla Money charges 0.03% for commodity trading, while Guiness Securities charges 0.04%.

Commodity Brokerage ChargesAditya Birla MoneyGuiness Securities
Commodity Options Brokerage0.03%0.04%

Aditya Birla Money and Guiness Securities Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: Aditya Birla Money levies a minimum brokerage fee of Rs.20 per executed order, while Guiness Securities charges Percentage of Transaction brokerage fee.

Transaction Brokerage Charges: Aditya Birla Money levies a transaction brokerage charge of 0.00320% of Total Turnover, while Guiness Securities charges 0.00311%.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Aditya Birla Money is 0.0002% of Total Turnover and for Aditya Birla Money is 0.0002% of Total Turnover.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for Aditya Birla Money are 0.0126% of Total Turnover, while for Guiness Securities, they are 0.0126% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. Aditya Birla Money charges Nil and Guiness Securities charges NA.

Other Brokerage ChargesAditya Birla MoneyGuiness Securities
Minimum Brokerage ChargesRs.20 per executed orderPercentage of Transaction
Transaction Brokerage Charges0.00320% of Total Turnover0.00311%
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover0.0126% of Total Turnover
Call and Trade ChargesNilNA

Aditya Birla Money and Guiness Securities Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by Aditya Birla Money is up to Upto 5x and by Guiness Securities it is up to Upto 2x.

Equity Intraday: Leverage for equity intraday by Aditya Birla Money is up to Upto 15x and by Guiness Securities it is up to Upto 6x.

Equity Futures: Leverage for Equity Futures by Aditya Birla Money is up to Upto 4x and by Guiness Securities it is up to Upto 3x.

Equity Options: Leverage for Equity Options by Aditya Birla Money is up to Upto 8x and by Guiness Securities also, it is up to Upto 4x.

Equity LeverageAditya Birla MoneyGuiness Securities
Equity DeliveryUpto 5xUpto 2x
Equity IntradayUpto 15xUpto 6x
Equity FuturesUpto 4xUpto 3x
Equity OptionsUpto 8xUpto 4x

Aditya Birla Money and Guiness Securities Currency Leverage

The currency futures leverage provided by Aditya Birla Money is up to Upto 3x, while for Guiness Securities it is up to Upto 2x.

The currency options leverage provided by Aditya Birla Money is up to Upto 3x, while for Guiness Securities it is up to Upto 2x.

Currency LeverageAditya Birla MoneyGuiness Securities
Currency FuturesUpto 3xUpto 2x
Currency OptionsUpto 3xUpto 2x

Aditya Birla Money and Guiness Securities Commodity Leverage

The commodity leverage provided by Aditya Birla Money is up to Upto 2x, while for Guiness Securities it is up to Upto 3x.

Commodity LeverageAditya Birla MoneyGuiness Securities
CommodityUpto 2xUpto 3x

Aditya Birla Money and Guiness Securities Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersAditya Birla MoneyGuiness Securities
Free Stock Trading AccountYesYes
Free Demat AccountYesNo
Flexible PlansYesNo
Brokerage DiscountsYesYes
Happy HoursNoNo
1 Month Free PlanNoNo
Holiday OffersNoNo
Referral ProgramYesNo
Zero Brokerage on Loss TradesNoNo

Aditya Birla Money and Guiness Securities Features

Equity Trading: Aditya Birla Money and Guiness Securities brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: Aditya Birla Money and Guiness Securities also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of Aditya Birla Money and Guiness Securities broker is that you can also invest in IPOs. Aditya Birla Money also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. Aditya Birla Money offers trading exposure of up to Upto 15x, while Guiness Securities gives up to Upto 6x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Aditya Birla Money and Guiness Securities, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. Aditya Birla Money and Guiness Securities also allow you to trade in forex trading.

FeaturesAditya Birla MoneyGuiness Securities
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingYesYes
IPO (Initial public offering)YesNo
Stocks SuggestionsNoNo
Robo AdvisoryNoNo
PMS (Portfolio Management Services)YesNo
Trading InstitutionYesNo
Trading ExposureUpto 15xUpto 6x
Mutual FundsYesNo
SIP (Systematic Investment Plan)YesNo
Forex TradingNoNo
BankingNoNo
InsuranceYesNo

Aditya Birla Money and Guiness Securities Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Aditya Birla Money and Guiness Securities offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesAditya Birla MoneyGuiness Securities
Fundamental ReportsYesNo
Research ReportsYesNo
Company ReportsYesNo
Annual ReportsNoNo
Company Stock ReviewNoNo
Free Stock TipsYesYes
IPO ReportsYesNo
Top PicksYesNo
Daily Market ReviewYesNo
Monthly ReportsYesNo
Weekly reportsYesNo
Offline AdvisoryYesYes
Relationship ManagerYesYes

Aditya Birla Money and Guiness Securities Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Aditya Birla Money and Guiness Securities offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsAditya Birla MoneyGuiness Securities
WindowsYesYes
MacYesYes
Desktop BrowserYesYes

Aditya Birla Money and Guiness Securities Mobile Trading Platforms

Aditya Birla Money and Guiness Securities offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsAditya Birla MoneyGuiness Securities
Mobile BrowserYesNo
Android AppYesYes
iOS AppYesYes
Windows AppNoNo
Other mobile osNoNo

Aditya Birla Money and Guiness Securities Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Aditya Birla Money and Guiness Securities give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesAditya Birla MoneyGuiness Securities
Relationship ManagerYesNo
Offline TradingYesYes
Online TradingYesYes
24 * 7 SupportNoNo
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support Branches750127

Aditya Birla Money and Guiness Securities Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Aditya Birla Money and Guiness Securities registered and resolved complaints.

For Aditya Birla Money, the Percentage of resolved BSE complaints is 97.46 % and the Percentage of resolved NSE complaints is 97.23 %.

For Guiness Securities, the Percentage of resolved BSE complaints is NaN % and the Percentage of resolved NSE complaints is 100.00 %.

We can say that Aditya Birla Money is better than Guiness Securities in case of resolving customer complaints.

BSE ComplaintsAditya Birla MoneyGuiness Securities
BSE Complaints2360
BSE Resolved Complaints2300
Percentage of resolved BSE complaints97.46 %NaN %
NSE Complaints3256
NSE Resolved Complaints3166
Percentage of resolved NSE complaints97.23 %100.00 %
BSE/NSE Complaint vs. Resolved Percentage97.34 %NaN %

Frequently Asked Questions


  1. Is Aditya Birla Money better than Guiness Securities?

    Aditya Birla Money and Guiness Securities are at the top among the best full service brokers. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is Guiness Securities better than Aditya Birla Money?

    Guiness Securities and Aditya Birla Money are at the top among the best full service brokers. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between Aditya Birla Money and Guiness Securities?

    Aditya Birla Money and operate as full-service brokers, generally resulting in higher brokerage charges compared to discount brokers. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, Aditya Birla Money and Guiness Securities?

    To figure out which of the two stockbrokers, Aditya Birla Money and Guiness Securities, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare Aditya Birla Money with other stock brokers

Visit the following pages to see a detailed comparision report of Aditya Birla Money with other brokerage firms.


Compare Guiness Securities with other stock brokers

Visit the following pages to see a detailed comparision report of Guiness Securities with other brokerage firms.