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Vachana Investments vs. ICICI Direct

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are Vachana Investments and ICICI Direct. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Vachana Investments and ICICI Direct.


Overview

Vachana Investments is private company and ICICI Direct is public company. both are full service broker as well. Rudra Murthy co-founded Vachana Investments in 2013. And ICICI Direct was founded in the year 1994 by M K Sharma. Vachana Investments's headquarters are in Bangalore, KA and ICICI Direct's headquarters are in Mumbai, India.

Vachana Investments and ICICI Direct both are full service broker as well. Vachana Investments is registered in NA, while ICICI Direct is registered in BSE, NSE. The total branches of Vachana Investments are Nil and the ICICI Direct branches are 154.

OverviewVachana InvestmentsICICI Direct
Broker TypeFull Service BrokerFull Service Broker
Type of companyPrivatePublic
HeadquarterBangalore, KAMumbai, India
FoundersRudra MurthyM K Sharma
Foundation Year20131994
Supported ExchangesNABSE, NSE
Total branchesNil154

Vachana Investments and ICICI Direct Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with Vachana Investments charging Rs.100 and ICICI Direct charging Zero.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Vachana Investments Demat account is Free and for the ICICI Direct Demat account is Rs.500 per Annum. The Trading AMC for Vachana Investments and ICICI Direct is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Vachana Investments and ICICI Direct is CDSL.

Account Opening and Demat ChargesVachana InvestmentsICICI Direct
Trading Account Opening ChargesRs.100Zero
Demat AMC (Annual Maintenance Charges)FreeRs.500 per Annum
Trading AMC (Annual Maintenance Charges)Rs.299 per AnnumRs.975 per Annum
Margin MoneyMinimum Rs.3,100Minimum Rs.20,000
Offline to Online ChargesYesNot applicable
DepositoryCDSL & NSDLNSDL & CDSL

Vachana Investments and ICICI Direct Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Vachana Investments is 0.25%, while ICICI Direct charges you 0.55%.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Vachana Investments is 0.03% and for ICICI Direct also, it is 0.03% – 0.05%.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Vachana Investments charge 0.03% and ICICI Direct charge 0.03% – 0.05% for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Vachana Investments charges Rs.25 per Lot, and ICICI Direct charges Rs.35 – Rs.95 per Lot.

Equity Brokerage ChargesVachana InvestmentsICICI Direct
Equity Delivery Brokerage0.25%0.55%
Equity Intraday Brokerage0.03%0.03% – 0.05%
Equity Futures Brokerage0.03%0.03% – 0.05%
Equity Options BrokerageRs.25 per LotRs.35 – Rs.95 per Lot

Vachana Investments and ICICI Direct Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Vachana Investments is 0.03% and for ICICI Direct is 0.03% – 0.05%.

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Vachana Investments charges Rs.15 per Lot for currency options, whereas Vachana Investments charges Rs.10 – Rs.35 per Lot.

Currency Brokerage ChargesVachana InvestmentsICICI Direct
Currency Futures Brokerage0.03%0.03% – 0.05%
Currency Options BrokerageRs.15 per LotRs.10 – Rs.35 per Lot

Vachana Investments and ICICI Direct Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Vachana Investments charges 0.03% for commodity trading, while ICICI Direct charges NA.

Commodity Brokerage ChargesVachana InvestmentsICICI Direct
Commodity Options Brokerage0.03%NA

Vachana Investments and ICICI Direct Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: Vachana Investments levies a minimum brokerage fee of Percentage of Transaction, while ICICI Direct charges Rs.35 per Trade brokerage fee.

Transaction Brokerage Charges: Vachana Investments levies a transaction brokerage charge of 0.00315%, while ICICI Direct charges 0.00280% of Total Turnover.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Vachana Investments is 0.0002% of Total Turnover and for Vachana Investments is 0.0002% of Total Turnover.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for Vachana Investments are 0.0126% of Total Turnover, while for ICICI Direct, they are 0.0126% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. Vachana Investments charges NA and ICICI Direct charges Rs 25 per call after first 20 free calls per month.

Other Brokerage ChargesVachana InvestmentsICICI Direct
Minimum Brokerage ChargesPercentage of TransactionRs.35 per Trade
Transaction Brokerage Charges0.00315%0.00280% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover0.0126% of Total Turnover
Call and Trade ChargesNARs 25 per call after first 20 free calls per month

Vachana Investments and ICICI Direct Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by Vachana Investments is up to Upto 2x and by ICICI Direct it is up to Upto 8x.

Equity Intraday: Leverage for equity intraday by Vachana Investments is up to Upto 6x and by ICICI Direct it is up to Upto 16x.

Equity Futures: Leverage for Equity Futures by Vachana Investments is up to Upto 3x and by ICICI Direct it is up to Upto 8x.

Equity Options: Leverage for Equity Options by Vachana Investments is up to Upto 5x and by ICICI Direct also, it is up to Upto 5x.

Equity LeverageVachana InvestmentsICICI Direct
Equity DeliveryUpto 2xUpto 8x
Equity IntradayUpto 6xUpto 16x
Equity FuturesUpto 3xUpto 8x
Equity OptionsUpto 5xUpto 5x

Vachana Investments and ICICI Direct Currency Leverage

The currency futures leverage provided by Vachana Investments is up to Upto 2x, while for ICICI Direct it is up to Upto 8x.

The currency options leverage provided by Vachana Investments is up to Upto 2x, while for ICICI Direct it is up to Upto 8x.

Currency LeverageVachana InvestmentsICICI Direct
Currency FuturesUpto 2xUpto 8x
Currency OptionsUpto 2xUpto 8x

Vachana Investments and ICICI Direct Commodity Leverage

The commodity leverage provided by Vachana Investments is up to Upto 3x, while for ICICI Direct it is up to Upto 12x.

Commodity LeverageVachana InvestmentsICICI Direct
CommodityUpto 3xUpto 12x

Vachana Investments and ICICI Direct Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersVachana InvestmentsICICI Direct
Free Stock Trading AccountNoNo
Free Demat AccountYesNo
Flexible PlansYesYes
Brokerage DiscountsNoNo
Happy HoursNoYes
1 Month Free PlanNoNo
Holiday OffersNoNo
Referral ProgramNoYes
Zero Brokerage on Loss TradesNoYes

Vachana Investments and ICICI Direct Features

Equity Trading: Vachana Investments and ICICI Direct brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: Vachana Investments and ICICI Direct also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of Vachana Investments and ICICI Direct broker is that you can also invest in IPOs. Vachana Investments also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. Vachana Investments offers trading exposure of up to Upto 6x, while ICICI Direct gives up to Upto 16x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Vachana Investments and ICICI Direct, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. Vachana Investments and ICICI Direct also allow you to trade in forex trading.

FeaturesVachana InvestmentsICICI Direct
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingYesNo
IPO (Initial public offering)YesYes
Stocks SuggestionsNoNo
Robo AdvisoryNoYes
PMS (Portfolio Management Services)NoYes
Trading InstitutionNoYes
Trading ExposureUpto 6xUpto 16x
Mutual FundsYesYes
SIP (Systematic Investment Plan)YesYes
Forex TradingNoNo
BankingNoYes
InsuranceNoYes

Vachana Investments and ICICI Direct Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Vachana Investments and ICICI Direct offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesVachana InvestmentsICICI Direct
Fundamental ReportsNoYes
Research ReportsNoYes
Company ReportsNoYes
Annual ReportsNoYes
Company Stock ReviewNoYes
Free Stock TipsYesNo
IPO ReportsNoYes
Top PicksYesNo
Daily Market ReviewYesYes
Monthly ReportsYesYes
Weekly reportsYesYes
Offline AdvisoryYesYes
Relationship ManagerYesYes

Vachana Investments and ICICI Direct Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Vachana Investments and ICICI Direct offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsVachana InvestmentsICICI Direct
WindowsYesYes
MacYesYes
Desktop BrowserYesYes

Vachana Investments and ICICI Direct Mobile Trading Platforms

Vachana Investments and ICICI Direct offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsVachana InvestmentsICICI Direct
Mobile BrowserYesYes
Android AppNoYes
iOS AppNoYes
Windows AppNoNo
Other mobile osNoNo

Vachana Investments and ICICI Direct Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Vachana Investments and ICICI Direct give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesVachana InvestmentsICICI Direct
Relationship ManagerYesYes
Offline TradingYesNo
Online TradingYesYes
24 * 7 SupportNoNo
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support Branches428226

Vachana Investments and ICICI Direct Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Vachana Investments and ICICI Direct registered and resolved complaints.

For Vachana Investments, the Percentage of resolved BSE complaints is 100.00 % and the Percentage of resolved NSE complaints is 100.00 %.

For ICICI Direct, the Percentage of resolved BSE complaints is 95.56 % and the Percentage of resolved NSE complaints is 92.86 %.

We can say that Vachana Investments is better than ICICI Direct in case of resolving customer complaints.

BSE ComplaintsVachana InvestmentsICICI Direct
BSE Complaints1225
BSE Resolved Complaints1215
Percentage of resolved BSE complaints100.00 %95.56 %
NSE Complaints5196
NSE Resolved Complaints5182
Percentage of resolved NSE complaints100.00 %92.86 %
BSE/NSE Complaint vs. Resolved Percentage100.00 %94.21 %

Frequently Asked Questions


  1. Is Vachana Investments better than ICICI Direct?

    Vachana Investments and ICICI Direct are at the top among the best full service brokers. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is ICICI Direct better than Vachana Investments?

    ICICI Direct and Vachana Investments are at the top among the best full service brokers. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between Vachana Investments and ICICI Direct?

    Vachana Investments and operate as full-service brokers, generally resulting in higher brokerage charges compared to discount brokers. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, Vachana Investments and ICICI Direct?

    To figure out which of the two stockbrokers, Vachana Investments and ICICI Direct, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare Vachana Investments with other stock brokers

Visit the following pages to see a detailed comparision report of Vachana Investments with other brokerage firms.


Compare ICICI Direct with other stock brokers

Visit the following pages to see a detailed comparision report of ICICI Direct with other brokerage firms.