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ICICI Direct vs. Tradeplus

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are ICICI Direct and Tradeplus. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of ICICI Direct and Tradeplus.


Overview

ICICI Direct and Tradeplus are both public companies and ICICI Direct operates as a full service Broker, while Tradeplus functions as a discount broker. M K Sharma co-founded ICICI Direct in 1994. And Tradeplus was founded in the year 1995 by Jawahar Vadivelu. ICICI Direct's headquarters are in Mumbai, India and Tradeplus's headquarters are in Chennai.

ICICI Direct operates as a full service Broker, while Tradeplus functions as a discount broker. ICICI Direct is registered in BSE, NSE, while Tradeplus is registered in BSE, NSE, MCX. The total branches of ICICI Direct are 154 and the Tradeplus branches are Nil.

OverviewICICI DirectTradeplus
Broker TypeFull Service BrokerDiscount Broker
Type of companyPublicPublic
HeadquarterMumbai, IndiaChennai
FoundersM K SharmaJawahar Vadivelu
Foundation Year19941995
Supported ExchangesBSE, NSEBSE, NSE, MCX
Total branches154Nil

ICICI Direct and Tradeplus Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with ICICI Direct charging Zero and Tradeplus charging NA.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the ICICI Direct Demat account is Rs.500 per Annum and for the Tradeplus Demat account is NA. The Trading AMC for ICICI Direct and Tradeplus is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both ICICI Direct and Tradeplus is CDSL.

Account Opening and Demat ChargesICICI DirectTradeplus
Trading Account Opening ChargesZeroNA
Demat AMC (Annual Maintenance Charges)Rs.500 per AnnumNA
Trading AMC (Annual Maintenance Charges)Rs.975 per AnnumRs.650 (with GST)
Margin MoneyMinimum Rs.20,000Yes
Offline to Online ChargesNot applicableYes
DepositoryNSDL & CDSLCDSL

ICICI Direct and Tradeplus Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for ICICI Direct is 0.55%, while Tradeplus charges you Free.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for ICICI Direct is 0.03% – 0.05% and for Tradeplus also, it is Flexi Scheme Lower of : Rs. 9 per traded order or 0.01%.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. ICICI Direct charge 0.03% – 0.05% and Tradeplus charge Flat Zero brokerage Scheme (Rs. 799 /month), Flexi Scheme (Rs. 9 per trade) for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, ICICI Direct charges Rs.35 – Rs.95 per Lot, and Tradeplus charges Flat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade).

Equity Brokerage ChargesICICI DirectTradeplus
Equity Delivery Brokerage0.55%Free
Equity Intraday Brokerage0.03% – 0.05%Flexi Scheme Lower of : Rs. 9 per traded order or 0.01%
Equity Futures Brokerage0.03% – 0.05%Flat Zero brokerage Scheme (Rs. 799 /month), Flexi Scheme (Rs. 9 per trade)
Equity Options BrokerageRs.35 – Rs.95 per LotFlat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade)

ICICI Direct and Tradeplus Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for ICICI Direct is 0.03% – 0.05% and for Tradeplus is Flat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade).

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. ICICI Direct charges Rs.10 – Rs.35 per Lot for currency options, whereas ICICI Direct charges Flat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade).

Currency Brokerage ChargesICICI DirectTradeplus
Currency Futures Brokerage0.03% – 0.05%Flat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade)
Currency Options BrokerageRs.10 – Rs.35 per LotFlat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade)

ICICI Direct and Tradeplus Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. ICICI Direct charges NA for commodity trading, while Tradeplus charges Flat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade).

Commodity Brokerage ChargesICICI DirectTradeplus
Commodity Options BrokerageNAFlat Zero brokerage Scheme (Rs. 99 /month), Flexi Scheme (Rs. 9 per trade)

ICICI Direct and Tradeplus Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: ICICI Direct levies a minimum brokerage fee of Rs.35 per Trade, while Tradeplus charges Zero brokerage fee.

Transaction Brokerage Charges: ICICI Direct levies a transaction brokerage charge of 0.00280% of Total Turnover, while Tradeplus charges 0.00325% of Total Turnover.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for ICICI Direct is 0.0002% of Total Turnover and for ICICI Direct is Rs.10 per crore.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for ICICI Direct are 0.0126% of Total Turnover, while for Tradeplus, they are 0.0126% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. ICICI Direct charges Rs 25 per call after first 20 free calls per month and Tradeplus charges Flat Rs 75 per day.

Other Brokerage ChargesICICI DirectTradeplus
Minimum Brokerage ChargesRs.35 per TradeZero
Transaction Brokerage Charges0.00280% of Total Turnover0.00325% of Total Turnover
SEBI Turnover Charges0.0002% of Total TurnoverRs.10 per crore
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover0.0126% of Total Turnover
Call and Trade ChargesRs 25 per call after first 20 free calls per monthFlat Rs 75 per day

ICICI Direct and Tradeplus Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by ICICI Direct is up to Upto 8x and by Tradeplus it is up to Upto 4x.

Equity Intraday: Leverage for equity intraday by ICICI Direct is up to Upto 16x and by Tradeplus it is up to Upto 20x.

Equity Futures: Leverage for Equity Futures by ICICI Direct is up to Upto 8x and by Tradeplus it is up to Intraday leverage 2X | Cover Order Margin 3%.

Equity Options: Leverage for Equity Options by ICICI Direct is up to Upto 5x and by Tradeplus also, it is up to Intraday Leverage of 2X.

Equity LeverageICICI DirectTradeplus
Equity DeliveryUpto 8xUpto 4x
Equity IntradayUpto 16xUpto 20x
Equity FuturesUpto 8xIntraday leverage 2X | Cover Order Margin 3%
Equity OptionsUpto 5xIntraday Leverage of 2X

ICICI Direct and Tradeplus Currency Leverage

The currency futures leverage provided by ICICI Direct is up to Upto 8x, while for Tradeplus it is up to Intraday Leverage of 2X.

The currency options leverage provided by ICICI Direct is up to Upto 8x, while for Tradeplus it is up to 1X.

Currency LeverageICICI DirectTradeplus
Currency FuturesUpto 8xIntraday Leverage of 2X
Currency OptionsUpto 8x1X

ICICI Direct and Tradeplus Commodity Leverage

The commodity leverage provided by ICICI Direct is up to Upto 12x, while for Tradeplus it is up to NA.

Commodity LeverageICICI DirectTradeplus
CommodityUpto 12xNA

ICICI Direct and Tradeplus Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersICICI DirectTradeplus
Free Stock Trading AccountNoNo
Free Demat AccountNoYes
Flexible PlansYesNo
Brokerage DiscountsNoYes
Happy HoursYesNo
1 Month Free PlanNoNo
Holiday OffersNoNo
Referral ProgramYesNo
Zero Brokerage on Loss TradesYesNo

ICICI Direct and Tradeplus Features

Equity Trading: ICICI Direct and Tradeplus brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: ICICI Direct and Tradeplus also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of ICICI Direct and Tradeplus broker is that you can also invest in IPOs. ICICI Direct also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. ICICI Direct offers trading exposure of up to Upto 16x, while Tradeplus gives up to Upto 30x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With ICICI Direct and Tradeplus, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. ICICI Direct and Tradeplus also allow you to trade in forex trading.

FeaturesICICI DirectTradeplus
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingNoYes
IPO (Initial public offering)YesYes
Stocks SuggestionsNoNo
Robo AdvisoryYesYes
PMS (Portfolio Management Services)YesNo
Trading InstitutionYesNo
Trading ExposureUpto 16xUpto 30x
Mutual FundsYesYes
SIP (Systematic Investment Plan)YesNo
Forex TradingNoNo
BankingYesNo
InsuranceYesYes

ICICI Direct and Tradeplus Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. ICICI Direct and Tradeplus offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesICICI DirectTradeplus
Fundamental ReportsYesNo
Research ReportsYesNo
Company ReportsYesNo
Annual ReportsYesNo
Company Stock ReviewYesNo
Free Stock TipsNoNo
IPO ReportsYesNo
Top PicksNoYes
Daily Market ReviewYesNo
Monthly ReportsYesNo
Weekly reportsYesNo
Offline AdvisoryYesNo
Relationship ManagerYesNo

ICICI Direct and Tradeplus Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. ICICI Direct and Tradeplus offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsICICI DirectTradeplus
WindowsYesYes
MacYesYes
Desktop BrowserYesYes

ICICI Direct and Tradeplus Mobile Trading Platforms

ICICI Direct and Tradeplus offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsICICI DirectTradeplus
Mobile BrowserYesYes
Android AppYesYes
iOS AppYesYes
Windows AppNoNo
Other mobile osNoNo

ICICI Direct and Tradeplus Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. ICICI Direct and Tradeplus give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesICICI DirectTradeplus
Relationship ManagerYesNo
Offline TradingNoNo
Online TradingYesYes
24 * 7 SupportNoYes
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support Branches2260

ICICI Direct and Tradeplus Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for ICICI Direct and Tradeplus registered and resolved complaints.

For ICICI Direct, the Percentage of resolved BSE complaints is 95.56 % and the Percentage of resolved NSE complaints is 92.86 %.

For Tradeplus, the Percentage of resolved BSE complaints is 50.00 % and the Percentage of resolved NSE complaints is 72.06 %.

We can say that ICICI Direct is better than Tradeplus in case of resolving customer complaints.

BSE ComplaintsICICI DirectTradeplus
BSE Complaints22538
BSE Resolved Complaints21519
Percentage of resolved BSE complaints95.56 %50.00 %
NSE Complaints196136
NSE Resolved Complaints18298
Percentage of resolved NSE complaints92.86 %72.06 %
BSE/NSE Complaint vs. Resolved Percentage94.21 %61.03 %

Frequently Asked Questions


  1. Is ICICI Direct better than Tradeplus?

    ICICI Direct is a full service broker and Tradeplus is a discount broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is Tradeplus better than ICICI Direct?

    Tradeplus is a discount broker and ICICI Direct is a full service broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between ICICI Direct and Tradeplus?

    Being a full-service broker, ICICI Direct tends to have higher brokerage charges, while Tradeplus, being a discount broker, offers comparatively cheaper rates. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, ICICI Direct and Tradeplus?

    To figure out which of the two stockbrokers, ICICI Direct and Tradeplus, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare ICICI Direct with other stock brokers

Visit the following pages to see a detailed comparision report of ICICI Direct with other brokerage firms.


Compare Tradeplus with other stock brokers

Visit the following pages to see a detailed comparision report of Tradeplus with other brokerage firms.