Top Stock Advisory
ICICI Direct vs. Kifs Trade
All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.
Among the best stockbrokers in India, two top names are ICICI Direct and Kifs Trade. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of ICICI Direct and Kifs Trade.
Overview
ICICI Direct is public company and Kifs Trade is private company. both are full service broker as well. M K Sharma co-founded ICICI Direct in 1994. And Kifs Trade was founded in the year 1995 by Mr. Jayesh Khandwala. ICICI Direct's headquarters are in Mumbai, India and Kifs Trade's headquarters are in Mumbai.
ICICI Direct and Kifs Trade both are full service broker as well. ICICI Direct is registered in BSE, NSE, while Kifs Trade is registered in NA. The total branches of ICICI Direct are 154 and the Kifs Trade branches are Nil.
| Overview | ICICI Direct | Kifs Trade |
|---|---|---|
| Broker Type | Full Service Broker | Full Service Broker |
| Type of company | Public | Private |
| Headquarter | Mumbai, India | Mumbai |
| Founders | M K Sharma | Mr. Jayesh Khandwala |
| Foundation Year | 1994 | 1995 |
| Supported Exchanges | BSE, NSE | NA |
| Total branches | 154 | Nil |
ICICI Direct and Kifs Trade Trading Account Opening and Demat Charges
A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).
Account opening fees for various brokers range from 0 to Rs.200, with ICICI Direct charging Zero and Kifs Trade charging Free.
When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the ICICI Direct Demat account is Rs.500 per Annum and for the Kifs Trade Demat account is Free or Rs.300. The Trading AMC for ICICI Direct and Kifs Trade is free. And the margin money for both brokers is also zero.
As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both ICICI Direct and Kifs Trade is CDSL.
| Account Opening and Demat Charges | ICICI Direct | Kifs Trade |
|---|---|---|
| Trading Account Opening Charges | Zero | Free |
| Demat AMC (Annual Maintenance Charges) | Rs.500 per Annum | Free or Rs.300 |
| Trading AMC (Annual Maintenance Charges) | Rs.975 per Annum | Free |
| Margin Money | Minimum Rs.20,000 | Rs.0 – Rs.300,000 |
| Offline to Online Charges | Not applicable | Yes |
| Depository | NSDL & CDSL | CDSL |
ICICI Direct and Kifs Trade Equity Brokerage Charges
There are more charges that a broker charges for equity transactions.
Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for ICICI Direct is 0.55%, while Kifs Trade charges you 0.10% – 0.30%.
Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for ICICI Direct is 0.03% – 0.05% and for Kifs Trade also, it is 0.010% – 0.030%.
Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. ICICI Direct charge 0.03% – 0.05% and Kifs Trade charge 0.010% – 0.030% for equity futures.
Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, ICICI Direct charges Rs.35 – Rs.95 per Lot, and Kifs Trade charges Rs.20 – Rs.30 per Lot.
| Equity Brokerage Charges | ICICI Direct | Kifs Trade |
|---|---|---|
| Equity Delivery Brokerage | 0.55% | 0.10% – 0.30% |
| Equity Intraday Brokerage | 0.03% – 0.05% | 0.010% – 0.030% |
| Equity Futures Brokerage | 0.03% – 0.05% | 0.010% – 0.030% |
| Equity Options Brokerage | Rs.35 – Rs.95 per Lot | Rs.20 – Rs.30 per Lot |
ICICI Direct and Kifs Trade Currency Brokerage Charges
Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.
Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for ICICI Direct is 0.03% – 0.05% and for Kifs Trade is 0.010% – 0.030%.
Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. ICICI Direct charges Rs.10 – Rs.35 per Lot for currency options, whereas ICICI Direct charges Rs.20 – Rs.30 per Lot.
| Currency Brokerage Charges | ICICI Direct | Kifs Trade |
|---|---|---|
| Currency Futures Brokerage | 0.03% – 0.05% | 0.010% – 0.030% |
| Currency Options Brokerage | Rs.10 – Rs.35 per Lot | Rs.20 – Rs.30 per Lot |
ICICI Direct and Kifs Trade Commodity Brokerage Charges
Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. ICICI Direct charges NA for commodity trading, while Kifs Trade charges 0.010% – 0.030%.
| Commodity Brokerage Charges | ICICI Direct | Kifs Trade |
|---|---|---|
| Commodity Options Brokerage | NA | 0.010% – 0.030% |
ICICI Direct and Kifs Trade Other Charges
Here are some other broker charges that should know about -
Minimum Broker Charges: ICICI Direct levies a minimum brokerage fee of Rs.35 per Trade, while Kifs Trade charges Rs.30 per Trade brokerage fee.
Transaction Brokerage Charges: ICICI Direct levies a transaction brokerage charge of 0.00280% of Total Turnover, while Kifs Trade charges 0.00325% of Total Turnover.
SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for ICICI Direct is 0.0002% of Total Turnover and for ICICI Direct is 0.0002% of Total Turnover.
Stamp Duty Charges: This fee is charged as per the state and asset class.
GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)
STT (Securities Transaction Tax): The STT charges for ICICI Direct are 0.0126% of Total Turnover, while for Kifs Trade, they are 0.0126% of Total Turnover.
Call and Trade Charges: This charge varies for different brokers. ICICI Direct charges Rs 25 per call after first 20 free calls per month and Kifs Trade charges NA.
| Other Brokerage Charges | ICICI Direct | Kifs Trade |
|---|---|---|
| Minimum Brokerage Charges | Rs.35 per Trade | Rs.30 per Trade | Transaction Brokerage Charges | 0.00280% of Total Turnover | 0.00325% of Total Turnover | SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover | Stamp Duty Charges | As per the state | As per the state | GST Charges | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) | STT Charges | 0.0126% of Total Turnover | 0.0126% of Total Turnover | Call and Trade Charges | Rs 25 per call after first 20 free calls per month | NA |
ICICI Direct and Kifs Trade Equity Exposure/Leverage
With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.
Equity Delivery: Leverage provided for Equity Delivery by ICICI Direct is up to Upto 8x and by Kifs Trade it is up to Upto 6x.
Equity Intraday: Leverage for equity intraday by ICICI Direct is up to Upto 16x and by Kifs Trade it is up to Upto 10x.
Equity Futures: Leverage for Equity Futures by ICICI Direct is up to Upto 8x and by Kifs Trade it is up to Upto 4x.
Equity Options: Leverage for Equity Options by ICICI Direct is up to Upto 5x and by Kifs Trade also, it is up to Upto 6x.
| Equity Leverage | ICICI Direct | Kifs Trade |
|---|---|---|
| Equity Delivery | Upto 8x | Upto 6x | Equity Intraday | Upto 16x | Upto 10x | Equity Futures | Upto 8x | Upto 4x | Equity Options | Upto 5x | Upto 6x |
ICICI Direct and Kifs Trade Currency Leverage
The currency futures leverage provided by ICICI Direct is up to Upto 8x, while for Kifs Trade it is up to Upto 4x.
The currency options leverage provided by ICICI Direct is up to Upto 8x, while for Kifs Trade it is up to Upto 6x.
| Currency Leverage | ICICI Direct | Kifs Trade |
|---|---|---|
| Currency Futures | Upto 8x | Upto 4x | Currency Options | Upto 8x | Upto 6x |
ICICI Direct and Kifs Trade Commodity Leverage
The commodity leverage provided by ICICI Direct is up to Upto 12x, while for Kifs Trade it is up to Upto 5x.
| Commodity Leverage | ICICI Direct | Kifs Trade |
|---|---|---|
| Commodity | Upto 12x | Upto 5x |
ICICI Direct and Kifs Trade Offers
Brokers offer various exciting offers to entice new customers. Here are some of them:
Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.
Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.
Brokerage Discounts: Coupons providing up to 50% discount at their rates.
Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.
1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.
Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.
Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.
Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.
| Offers | ICICI Direct | Kifs Trade |
|---|---|---|
| Free Stock Trading Account | No | Yes | Free Demat Account | No | Yes | Flexible Plans | Yes | Yes | Brokerage Discounts | No | No | Happy Hours | Yes | No | 1 Month Free Plan | No | Yes | Holiday Offers | No | No | Referral Program | Yes | No | Zero Brokerage on Loss Trades | Yes | No |
ICICI Direct and Kifs Trade Features
Equity Trading: ICICI Direct and Kifs Trade brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.
Currency and Commodity Trading: ICICI Direct and Kifs Trade also offer you to trade in currency and commodities.
Initial Public Offering (IPOs): One of the greatest advantages of ICICI Direct and Kifs Trade broker is that you can also invest in IPOs. ICICI Direct also has an added advantage that they provide you with robo-advisory services as well.
Trading Exposure: Different brokers provide different trading exposures. ICICI Direct offers trading exposure of up to Upto 16x, while Kifs Trade gives up to Upto 10x.
Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With ICICI Direct and Kifs Trade, you can invest in mutual funds through SIP and Lumpsum.
Forex Trading: With Forex Trading, you can trade in various international currencies. ICICI Direct and Kifs Trade also allow you to trade in forex trading.
| Features | ICICI Direct | Kifs Trade |
|---|---|---|
| Equity Delivery Trading | Yes | Yes | Equity Intraday Trading | Yes | Yes | Equity Futures Trading | Yes | Yes | Equity Options Trading | Yes | Yes | Currency Trading | Yes | Yes |
| Commodity Trading | No | Yes | IPO (Initial public offering) | Yes | Yes | Stocks Suggestions | No | No | Robo Advisory | Yes | No | PMS (Portfolio Management Services) | Yes | No |
| Trading Institution | Yes | No | Trading Exposure | Upto 16x | Upto 10x | Mutual Funds | Yes | Yes | SIP (Systematic Investment Plan) | Yes | Yes | Forex Trading | No | No | Banking | Yes | No | Insurance | Yes | No |
ICICI Direct and Kifs Trade Advisory Services
Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-
Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.
Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. ICICI Direct and Kifs Trade offer you in-depth research reports.
Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.
Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.
Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.
| Advisory Services | ICICI Direct | Kifs Trade |
|---|---|---|
| Fundamental Reports | Yes | No |
| Research Reports | Yes | Yes |
| Company Reports | Yes | No |
| Annual Reports | Yes | No |
| Company Stock Review | Yes | Yes |
| Free Stock Tips | No | Yes |
| IPO Reports | Yes | No |
| Top Picks | No | Yes |
| Daily Market Review | Yes | No |
| Monthly Reports | Yes | Yes |
| Weekly reports | Yes | Yes |
| Offline Advisory | Yes | Yes |
| Relationship Manager | Yes | Yes |
ICICI Direct and Kifs Trade Desktop Trading Platforms
A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. ICICI Direct and Kifs Trade offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.
| Desktop Trading Platforms | ICICI Direct | Kifs Trade |
|---|---|---|
| Windows | Yes | Yes |
| Mac | Yes | No |
| Desktop Browser | Yes | Yes |
ICICI Direct and Kifs Trade Mobile Trading Platforms
ICICI Direct and Kifs Trade offer you mobile trading platforms which can be used in iOS and Android applications.
| Mobile Trading Platforms | ICICI Direct | Kifs Trade |
|---|---|---|
| Mobile Browser | Yes | No |
| Android App | Yes | Yes |
| iOS App | Yes | No |
| Windows App | No | No |
| Other mobile os | No | No |
ICICI Direct and Kifs Trade Customer Support
Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. ICICI Direct and Kifs Trade give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.
| Customer Support Features | ICICI Direct | Kifs Trade |
|---|---|---|
| Relationship Manager | Yes | Yes |
| Offline Trading | No | Yes |
| Online Trading | Yes | Yes |
| 24 * 7 Support | No | No |
| Email Support | Yes | Yes |
| Chat Support | No | No |
| Toll free number | No | No |
| Support Branches | 226 | 5 |
ICICI Direct and Kifs Trade Customer Complaints
The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for ICICI Direct and Kifs Trade registered and resolved complaints.
For ICICI Direct, the Percentage of resolved BSE complaints is 95.56 % and the Percentage of resolved NSE complaints is 92.86 %.
For Kifs Trade, the Percentage of resolved BSE complaints is 66.67 % and the Percentage of resolved NSE complaints is 69.92 %.
We can say that ICICI Direct is better than Kifs Trade in case of resolving customer complaints.
| BSE Complaints | ICICI Direct | Kifs Trade |
|---|---|---|
| BSE Complaints | 225 | 102 |
| BSE Resolved Complaints | 215 | 68 |
| Percentage of resolved BSE complaints | 95.56 % | 66.67 % |
| NSE Complaints | 196 | 123 |
| NSE Resolved Complaints | 182 | 86 |
| Percentage of resolved NSE complaints | 92.86 % | 69.92 % |
| BSE/NSE Complaint vs. Resolved Percentage | 94.21 % | 68.29 % |
Frequently Asked Questions
Is ICICI Direct better than Kifs Trade?
ICICI Direct and Kifs Trade are at the top among the best full service brokers. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.
Is Kifs Trade better than ICICI Direct?
Kifs Trade and ICICI Direct are at the top among the best full service brokers. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.
Which is cheaper between ICICI Direct and Kifs Trade?
ICICI Direct and operate as full-service brokers, generally resulting in higher brokerage charges compared to discount brokers. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.
Which is better, ICICI Direct and Kifs Trade?
To figure out which of the two stockbrokers, ICICI Direct and Kifs Trade, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.
Compare ICICI Direct with other stock brokers
Visit the following pages to see a detailed comparision report of ICICI Direct with other brokerage firms.
Compare Kifs Trade with other stock brokers
Visit the following pages to see a detailed comparision report of Kifs Trade with other brokerage firms.