Top Stock Advisory
Axis Direct vs. Bonanza Portfolio
All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.
Among the best stockbrokers in India, two top names are Axis Direct and Bonanza Portfolio. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Axis Direct and Bonanza Portfolio.
Overview
Axis Direct are Bonanza Portfolio both private companies and Axis Direct operates as a full service Broker, while Bonanza Portfolio functions as a discount broker. Arun Thukral co-founded Axis Direct in 2011. And Bonanza Portfolio was founded in the year 1994 by Shiv Kumar Goel, Satya Prakash Goel. Axis Direct's headquarters are in Mumbai, India and Bonanza Portfolio's headquarters are in Mumbai, India.
Axis Direct operates as a full service Broker, while Bonanza Portfolio functions as a discount broker. Axis Direct is registered in BSE, NSE, MCX, while Bonanza Portfolio is registered in NA. The total branches of Axis Direct are 56 and the Bonanza Portfolio branches are Nil.
| Overview | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Broker Type | Full Service Broker | Discount Broker |
| Type of company | Private | Private |
| Headquarter | Mumbai, India | Mumbai, India |
| Founders | Arun Thukral | Shiv Kumar Goel, Satya Prakash Goel |
| Foundation Year | 2011 | 1994 |
| Supported Exchanges | BSE, NSE, MCX | NA |
| Total branches | 56 | Nil |
Axis Direct and Bonanza Portfolio Trading Account Opening and Demat Charges
A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).
Account opening fees for various brokers range from 0 to Rs.200, with Axis Direct charging Rs.999 and Bonanza Portfolio charging Free.
When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Axis Direct Demat account is Rs.650 per Annum and for the Bonanza Portfolio Demat account is Rs.250 per annum. The Trading AMC for Axis Direct and Bonanza Portfolio is free. And the margin money for both brokers is also zero.
As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Axis Direct and Bonanza Portfolio is CDSL.
| Account Opening and Demat Charges | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Trading Account Opening Charges | Rs.999 | Free |
| Demat AMC (Annual Maintenance Charges) | Rs.650 per Annum | Rs.250 per annum |
| Trading AMC (Annual Maintenance Charges) | Free | Free |
| Margin Money | Rs.25,000 | Zero |
| Offline to Online Charges | Not applicable | Not applicable |
| Depository | CDSL & NSDL | CDSL |
Axis Direct and Bonanza Portfolio Equity Brokerage Charges
There are more charges that a broker charges for equity transactions.
Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Axis Direct is 0.20% – 0.60%, while Bonanza Portfolio charges you 0.1% or Rs.18 per Trade.
Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Axis Direct is 0.03% – 0.05% and for Bonanza Portfolio also, it is 0.01% of Rs.18 per Trade.
Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Axis Direct charge 0.03% – 0.05% and Bonanza Portfolio charge 0.01% of Rs.18 per Trade for equity futures.
Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Axis Direct charges Rs.10 per lot, and Bonanza Portfolio charges Rs.18 per lot.
| Equity Brokerage Charges | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Equity Delivery Brokerage | 0.20% – 0.60% | 0.1% or Rs.18 per Trade |
| Equity Intraday Brokerage | 0.03% – 0.05% | 0.01% of Rs.18 per Trade |
| Equity Futures Brokerage | 0.03% – 0.05% | 0.01% of Rs.18 per Trade |
| Equity Options Brokerage | Rs.10 per lot | Rs.18 per lot |
Axis Direct and Bonanza Portfolio Currency Brokerage Charges
Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.
Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Axis Direct is 0.03% – 0.05% and for Bonanza Portfolio is 0.01% of Rs.18 per Trade.
Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Axis Direct charges Rs.10 per lot for currency options, whereas Axis Direct charges Rs.18 per Lot.
| Currency Brokerage Charges | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Currency Futures Brokerage | 0.03% – 0.05% | 0.01% of Rs.18 per Trade |
| Currency Options Brokerage | Rs.10 per lot | Rs.18 per Lot |
Axis Direct and Bonanza Portfolio Commodity Brokerage Charges
Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Axis Direct charges NA for commodity trading, while Bonanza Portfolio charges 0.01% of Rs.18 per Trade.
| Commodity Brokerage Charges | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Commodity Options Brokerage | NA | 0.01% of Rs.18 per Trade |
Axis Direct and Bonanza Portfolio Other Charges
Here are some other broker charges that should know about -
Minimum Broker Charges: Axis Direct levies a minimum brokerage fee of Percentage of Transaction, while Bonanza Portfolio charges As per Transaction brokerage fee.
Transaction Brokerage Charges: Axis Direct levies a transaction brokerage charge of 0.00325% of Total Turnover, while Bonanza Portfolio charges 0.00275% of Total Turnover.
SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Axis Direct is 0.0002% of Total Turnover and for Axis Direct is 0.0002% of Total Turnover.
Stamp Duty Charges: This fee is charged as per the state and asset class.
GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)
STT (Securities Transaction Tax): The STT charges for Axis Direct are 0.0126% of Total Turnover, while for Bonanza Portfolio, they are 0.0126% of Total Turnover.
Call and Trade Charges: This charge varies for different brokers. Axis Direct charges Rs 20 per call and Bonanza Portfolio charges NA.
| Other Brokerage Charges | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Minimum Brokerage Charges | Percentage of Transaction | As per Transaction | Transaction Brokerage Charges | 0.00325% of Total Turnover | 0.00275% of Total Turnover | SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover | Stamp Duty Charges | As per the state | As per the state | GST Charges | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) | STT Charges | 0.0126% of Total Turnover | 0.0126% of Total Turnover | Call and Trade Charges | Rs 20 per call | NA |
Axis Direct and Bonanza Portfolio Equity Exposure/Leverage
With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.
Equity Delivery: Leverage provided for Equity Delivery by Axis Direct is up to Upto 10x and by Bonanza Portfolio it is up to Upto 8x.
Equity Intraday: Leverage for equity intraday by Axis Direct is up to Upto 15x and by Bonanza Portfolio it is up to Upto 12x.
Equity Futures: Leverage for Equity Futures by Axis Direct is up to Upto 12x and by Bonanza Portfolio it is up to Upto 6x.
Equity Options: Leverage for Equity Options by Axis Direct is up to Upto 12x and by Bonanza Portfolio also, it is up to Upto 5x.
| Equity Leverage | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Equity Delivery | Upto 10x | Upto 8x | Equity Intraday | Upto 15x | Upto 12x | Equity Futures | Upto 12x | Upto 6x | Equity Options | Upto 12x | Upto 5x |
Axis Direct and Bonanza Portfolio Currency Leverage
The currency futures leverage provided by Axis Direct is up to Upto 7x, while for Bonanza Portfolio it is up to Upto 3x.
The currency options leverage provided by Axis Direct is up to Upto 8x, while for Bonanza Portfolio it is up to Upto 3x.
| Currency Leverage | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Currency Futures | Upto 7x | Upto 3x | Currency Options | Upto 8x | Upto 3x |
Axis Direct and Bonanza Portfolio Commodity Leverage
The commodity leverage provided by Axis Direct is up to NA, while for Bonanza Portfolio it is up to Upto 5x.
| Commodity Leverage | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Commodity | NA | Upto 5x |
Axis Direct and Bonanza Portfolio Offers
Brokers offer various exciting offers to entice new customers. Here are some of them:
Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.
Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.
Brokerage Discounts: Coupons providing up to 50% discount at their rates.
Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.
1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.
Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.
Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.
Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.
| Offers | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Free Stock Trading Account | No | Yes | Free Demat Account | No | Yes | Flexible Plans | Yes | Yes | Brokerage Discounts | No | Yes | Happy Hours | No | No | 1 Month Free Plan | No | No | Holiday Offers | No | No | Referral Program | No | No | Zero Brokerage on Loss Trades | No | No |
Axis Direct and Bonanza Portfolio Features
Equity Trading: Axis Direct and Bonanza Portfolio brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.
Currency and Commodity Trading: Axis Direct and Bonanza Portfolio also offer you to trade in currency and commodities.
Initial Public Offering (IPOs): One of the greatest advantages of Axis Direct and Bonanza Portfolio broker is that you can also invest in IPOs. Axis Direct also has an added advantage that they provide you with robo-advisory services as well.
Trading Exposure: Different brokers provide different trading exposures. Axis Direct offers trading exposure of up to Upto 15x, while Bonanza Portfolio gives up to Upto 12x.
Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Axis Direct and Bonanza Portfolio, you can invest in mutual funds through SIP and Lumpsum.
Forex Trading: With Forex Trading, you can trade in various international currencies. Axis Direct and Bonanza Portfolio also allow you to trade in forex trading.
| Features | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Equity Delivery Trading | Yes | Yes | Equity Intraday Trading | Yes | Yes | Equity Futures Trading | Yes | Yes | Equity Options Trading | Yes | Yes | Currency Trading | Yes | Yes |
| Commodity Trading | No | Yes | IPO (Initial public offering) | Yes | Yes | Stocks Suggestions | No | No | Robo Advisory | No | No | PMS (Portfolio Management Services) | Yes | No |
| Trading Institution | No | No | Trading Exposure | Upto 15x | Upto 12x | Mutual Funds | Yes | Yes | SIP (Systematic Investment Plan) | Yes | Yes | Forex Trading | No | No | Banking | Yes | No | Insurance | Yes | No |
Axis Direct and Bonanza Portfolio Advisory Services
Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-
Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.
Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Axis Direct and Bonanza Portfolio offer you in-depth research reports.
Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.
Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.
Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.
| Advisory Services | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Fundamental Reports | Yes | Yes |
| Research Reports | Yes | Yes |
| Company Reports | Yes | Yes |
| Annual Reports | Yes | No |
| Company Stock Review | Yes | Yes |
| Free Stock Tips | No | No |
| IPO Reports | Yes | Yes |
| Top Picks | Yes | No |
| Daily Market Review | No | No |
| Monthly Reports | Yes | Yes |
| Weekly reports | Yes | Yes |
| Offline Advisory | Yes | Yes |
| Relationship Manager | Yes | Yes |
Axis Direct and Bonanza Portfolio Desktop Trading Platforms
A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Axis Direct and Bonanza Portfolio offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.
| Desktop Trading Platforms | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Windows | Yes | Yes |
| Mac | Yes | Yes |
| Desktop Browser | Yes | Yes |
Axis Direct and Bonanza Portfolio Mobile Trading Platforms
Axis Direct and Bonanza Portfolio offer you mobile trading platforms which can be used in iOS and Android applications.
| Mobile Trading Platforms | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Mobile Browser | Yes | No |
| Android App | Yes | Yes |
| iOS App | Yes | Yes |
| Windows App | No | No |
| Other mobile os | No | No |
Axis Direct and Bonanza Portfolio Customer Support
Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Axis Direct and Bonanza Portfolio give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.
| Customer Support Features | Axis Direct | Bonanza Portfolio |
|---|---|---|
| Relationship Manager | Yes | Yes |
| Offline Trading | Yes | Yes |
| Online Trading | Yes | Yes |
| 24 * 7 Support | Yes | No |
| Email Support | Yes | Yes |
| Chat Support | No | No |
| Toll free number | No | No |
| Support Branches | 186 | S |
Axis Direct and Bonanza Portfolio Customer Complaints
The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Axis Direct and Bonanza Portfolio registered and resolved complaints.
For Axis Direct, the Percentage of resolved BSE complaints is 89.15 % and the Percentage of resolved NSE complaints is 87.30 %.
For Bonanza Portfolio, the Percentage of resolved BSE complaints is 78.52 % and the Percentage of resolved NSE complaints is 78.07 %.
We can say that Axis Direct is better than Bonanza Portfolio in case of resolving customer complaints.
| BSE Complaints | Axis Direct | Bonanza Portfolio |
|---|---|---|
| BSE Complaints | 129 | 135 |
| BSE Resolved Complaints | 115 | 106 |
| Percentage of resolved BSE complaints | 89.15 % | 78.52 % |
| NSE Complaints | 189 | 114 |
| NSE Resolved Complaints | 165 | 89 |
| Percentage of resolved NSE complaints | 87.30 % | 78.07 % |
| BSE/NSE Complaint vs. Resolved Percentage | 88.22 % | 78.29 % |
Frequently Asked Questions
Is Axis Direct better than Bonanza Portfolio?
Axis Direct is a full service broker and Bonanza Portfolio is a discount broker. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.
Is Bonanza Portfolio better than Axis Direct?
Bonanza Portfolio is a discount broker and Axis Direct is a full service broker. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.
Which is cheaper between Axis Direct and Bonanza Portfolio?
Being a full-service broker, Axis Direct tends to have higher brokerage charges, while Bonanza Portfolio, being a discount broker, offers comparatively cheaper rates. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.
Which is better, Axis Direct and Bonanza Portfolio?
To figure out which of the two stockbrokers, Axis Direct and Bonanza Portfolio, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.
Compare Axis Direct with other stock brokers
Visit the following pages to see a detailed comparision report of Axis Direct with other brokerage firms.
Compare Bonanza Portfolio with other stock brokers
Visit the following pages to see a detailed comparision report of Bonanza Portfolio with other brokerage firms.