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Anand Rathi vs. ICICI Direct

All stockbrokers charge you a fee for carrying out trading transactions. They charge you different fees for different asset classes. So, to maximize your returns and best trading experience, you need to choose the best stock broker.

Among the best stockbrokers in India, two top names are Anand Rathi and ICICI Direct. Please find a thorough comparison study for both the stock brokers, and find the table below for the comparison of Anand Rathi and ICICI Direct.


Overview

Anand Rathi is private company and ICICI Direct is public company. both are full service broker as well. Anand Rathi & Pradeep Gupta co-founded Anand Rathi in 1994. And ICICI Direct was founded in the year 1994 by M K Sharma. Anand Rathi's headquarters are in Mumbai, India and ICICI Direct's headquarters are in Mumbai, India.

Anand Rathi and ICICI Direct both are full service broker as well. Anand Rathi is registered in NSE, BSE, MCX, NCDEX & NSEL, while ICICI Direct is registered in BSE, NSE. The total branches of Anand Rathi are 1200 and the ICICI Direct branches are 154.

OverviewAnand RathiICICI Direct
Broker TypeFull Service BrokerFull Service Broker
Type of companyPrivatePublic
HeadquarterMumbai, IndiaMumbai, India
FoundersAnand Rathi & Pradeep GuptaM K Sharma
Foundation Year19941994
Supported ExchangesNSE, BSE, MCX, NCDEX & NSELBSE, NSE
Total branches1200154

Anand Rathi and ICICI Direct Trading Account Opening and Demat Charges

A dematerialization account, also known as a Demat account keeps the securities in an electronic form that are deposited with National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).

Account opening fees for various brokers range from 0 to Rs.200, with Anand Rathi charging Rs.750 and ICICI Direct charging Zero.

When you open a Demat account, you must pay specific fees such as account maintenance fees, broker commissions, GST, and STT. When you open a Demat account, you must pay specific fees such as account maintenance charges, broker commissions, GST, and STT. So, account maintenance charges (AMC) for the Anand Rathi Demat account is Rs.300 per Annum and for the ICICI Direct Demat account is Rs.500 per Annum. The Trading AMC for Anand Rathi and ICICI Direct is free. And the margin money for both brokers is also zero.

As we know that NSDL and CDSL are the two depositories in India registered by Indian Government which holds various securities in electronic form like stocks, bonds, etc. So, the depository for both Anand Rathi and ICICI Direct is CDSL.

Account Opening and Demat ChargesAnand RathiICICI Direct
Trading Account Opening ChargesRs.750Zero
Demat AMC (Annual Maintenance Charges)Rs.300 per AnnumRs.500 per Annum
Trading AMC (Annual Maintenance Charges)FreeRs.975 per Annum
Margin MoneyRs.25,000Minimum Rs.20,000
Offline to Online ChargesNot applicableNot applicable
DepositoryCDSLNSDL & CDSL

Anand Rathi and ICICI Direct Equity Brokerage Charges

There are more charges that a broker charges for equity transactions.

Equity delivery charges: This means holding the stocks for a certain period of time and selling it when you make a profit. Different brokers charge different rates on Equity Delivery. The Equity Delivery charges for Anand Rathi is 0.15% – 0.50%, while ICICI Direct charges you 0.55%.

Equity Intraday: This means when you buy and sell stocks on the same day. So, the equity intraday brokerage charges for Anand Rathi is 0.015% – 0.050% and for ICICI Direct also, it is 0.03% – 0.05%.

Equity Futures: Equity futures refers to the purchase and sale of shares at a fixed price on a future date. Anand Rathi charge 0.015% – 0.050% and ICICI Direct charge 0.03% – 0.05% for equity futures.

Equity Options: These are contracts that allow an investor to buy or sell equities at a predetermined or strike price, (1 contract=100 shares). For equity options, Anand Rathi charges Rs.20 – Rs.75 per lot, and ICICI Direct charges Rs.35 – Rs.95 per Lot.

Equity Brokerage ChargesAnand RathiICICI Direct
Equity Delivery Brokerage0.15% – 0.50%0.55%
Equity Intraday Brokerage0.015% – 0.050%0.03% – 0.05%
Equity Futures Brokerage0.015% – 0.050%0.03% – 0.05%
Equity Options BrokerageRs.20 – Rs.75 per lotRs.35 – Rs.95 per Lot

Anand Rathi and ICICI Direct Currency Brokerage Charges

Currency trading is also known as forex trading, which is used to buy and sell currency pairs. Most brokers offer this trading service.

Currency Future: It is also known as Foreign exchange futures. It is a type of contract where buying and selling of currencies is done on a future date at a fixed price. The Currency Futures Brokerage for Anand Rathi is 0.015% – 0.050% and for ICICI Direct is 0.03% – 0.05%.

Currency Options: A currency option, like an equity option, is a contract that allows a buyer the right (but not the responsibility) to purchase or sell a specified currency at a fixed exchange rate on or before a particular date. Anand Rathi charges Rs.20 – Rs.75 per lot for currency options, whereas Anand Rathi charges Rs.10 – Rs.35 per Lot.

Currency Brokerage ChargesAnand RathiICICI Direct
Currency Futures Brokerage0.015% – 0.050%0.03% – 0.05%
Currency Options BrokerageRs.20 – Rs.75 per lotRs.10 – Rs.35 per Lot

Anand Rathi and ICICI Direct Commodity Brokerage Charges

Commodity Trading: Commodity trading involves the purchase and sale of various commodities such as gold, silver, agriculture, and energy, as well as their derivative products. Anand Rathi charges 0.008% – 0.050% for commodity trading, while ICICI Direct charges NA.

Commodity Brokerage ChargesAnand RathiICICI Direct
Commodity Options Brokerage0.008% – 0.050%NA

Anand Rathi and ICICI Direct Other Charges

Here are some other broker charges that should know about -

Minimum Broker Charges: Anand Rathi levies a minimum brokerage fee of As per Transaction, while ICICI Direct charges Rs.35 per Trade brokerage fee.

Transaction Brokerage Charges: Anand Rathi levies a transaction brokerage charge of 0.00350% of Total Turnover, while ICICI Direct charges 0.00280% of Total Turnover.

SEBI Turnover Charges: Securities and Exchange Board of India (SEBI) is the market regularly and monitors fair trade practices. They also charge a small fee known as the SEBI Turnover fee. So, the SEBI Turnover charges for Anand Rathi is 0.0002% of Total Turnover and for Anand Rathi is 0.0002% of Total Turnover.

Stamp Duty Charges: This fee is charged as per the state and asset class.

GST Charges (Goods and Services Tax): GST of 18% is charged (brokerage and transaction charges)

STT (Securities Transaction Tax): The STT charges for Anand Rathi are 0.0126% of Total Turnover, while for ICICI Direct, they are 0.0126% of Total Turnover.

Call and Trade Charges: This charge varies for different brokers. Anand Rathi charges NA and ICICI Direct charges Rs 25 per call after first 20 free calls per month.

Other Brokerage ChargesAnand RathiICICI Direct
Minimum Brokerage ChargesAs per TransactionRs.35 per Trade
Transaction Brokerage Charges0.00350% of Total Turnover0.00280% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp Duty ChargesAs per the stateAs per the state
GST Charges18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover0.0126% of Total Turnover
Call and Trade ChargesNARs 25 per call after first 20 free calls per month

Anand Rathi and ICICI Direct Equity Exposure/Leverage

With the leverage, you can trade for a much higher amount than you actually pay for it. It means to borrow money for buying securities. For example, if you want to buy stocks for Rs. 5,00,000, but have only funds of Rs. 2,00,000. Then, you can get the remaining 3,00,000 Rs. from the broker by paying them some margin amount.

Equity Delivery: Leverage provided for Equity Delivery by Anand Rathi is up to Upto 14x and by ICICI Direct it is up to Upto 8x.

Equity Intraday: Leverage for equity intraday by Anand Rathi is up to Upto 21x and by ICICI Direct it is up to Upto 16x.

Equity Futures: Leverage for Equity Futures by Anand Rathi is up to Upto 12x and by ICICI Direct it is up to Upto 8x.

Equity Options: Leverage for Equity Options by Anand Rathi is up to Upto 15x and by ICICI Direct also, it is up to Upto 5x.

Equity LeverageAnand RathiICICI Direct
Equity DeliveryUpto 14xUpto 8x
Equity IntradayUpto 21xUpto 16x
Equity FuturesUpto 12xUpto 8x
Equity OptionsUpto 15xUpto 5x

Anand Rathi and ICICI Direct Currency Leverage

The currency futures leverage provided by Anand Rathi is up to Upto 5x, while for ICICI Direct it is up to Upto 8x.

The currency options leverage provided by Anand Rathi is up to Upto 8x, while for ICICI Direct it is up to Upto 8x.

Currency LeverageAnand RathiICICI Direct
Currency FuturesUpto 5xUpto 8x
Currency OptionsUpto 8xUpto 8x

Anand Rathi and ICICI Direct Commodity Leverage

The commodity leverage provided by Anand Rathi is up to Upto 14x, while for ICICI Direct it is up to Upto 12x.

Commodity LeverageAnand RathiICICI Direct
CommodityUpto 14xUpto 12x

Anand Rathi and ICICI Direct Offers

Brokers offer various exciting offers to entice new customers. Here are some of them:

Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.

Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.

Brokerage Discounts: Coupons providing up to 50% discount at their rates.

Happy Hours: A specific time slot where the trades/customers get broker's services at a discount.

1-month Free Plan: where brokers provide free delivery trading such as OneTradePlus.

Holiday Offers: brokers are providing their services at a discounted rate on special events such as Diwali.

Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.

Zero Brokerage on Loss Trade: complete refund of money on unsuccessful trades.

OffersAnand RathiICICI Direct
Free Stock Trading AccountNoNo
Free Demat AccountNoNo
Flexible PlansYesYes
Brokerage DiscountsYesNo
Happy HoursNoYes
1 Month Free PlanNoNo
Holiday OffersNoNo
Referral ProgramNoYes
Zero Brokerage on Loss TradesNoYes

Anand Rathi and ICICI Direct Features

Equity Trading: Anand Rathi and ICICI Direct brokers are among the top brokers in India. They provide you with various trading options like Equity Delivery, Equity Intraday and Equity Futures and Options trading.

Currency and Commodity Trading: Anand Rathi and ICICI Direct also offer you to trade in currency and commodities.

Initial Public Offering (IPOs): One of the greatest advantages of Anand Rathi and ICICI Direct broker is that you can also invest in IPOs. Anand Rathi also has an added advantage that they provide you with robo-advisory services as well.

Trading Exposure: Different brokers provide different trading exposures. Anand Rathi offers trading exposure of up to Upto 21x, while ICICI Direct gives up to Upto 16x.

Mutual Funds: Investing in mutual funds is a great option to grow your wealth and many brokers offer the option to invest on that. With Anand Rathi and ICICI Direct, you can invest in mutual funds through SIP and Lumpsum.

Forex Trading: With Forex Trading, you can trade in various international currencies. Anand Rathi and ICICI Direct also allow you to trade in forex trading.

FeaturesAnand RathiICICI Direct
Equity Delivery TradingYesYes
Equity Intraday TradingYesYes
Equity Futures TradingYesYes
Equity Options TradingYesYes
Currency TradingYesYes
Commodity TradingYesNo
IPO (Initial public offering)YesYes
Stocks SuggestionsNoNo
Robo AdvisoryNoYes
PMS (Portfolio Management Services)YesYes
Trading InstitutionNoYes
Trading ExposureUpto 21xUpto 16x
Mutual FundsYesYes
SIP (Systematic Investment Plan)YesYes
Forex TradingNoNo
BankingNoYes
InsuranceNoYes

Anand Rathi and ICICI Direct Advisory Services

Discount brokers and full-service brokers offer different services. Here are some of the top advisory services offered by brokers-

Fundamental Reports: These are the reports that analyse a company's financial statements and help investors and financial analysts make decisions about a company's present financial status.

Research Reports: Many broker companies have in-house research teams which are experienced and help people to give research reports on various securities like stocks, currency, mutual funds, etc. Anand Rathi and ICICI Direct offer you in-depth research reports.

Company Reports: These are detailed and easy-to-understand reports on the company's measures throughout the year, month, or week.

Relationship Manager: Full-service broker gives a dedicated relationship manager, who will clear all your trading queries and help you throughout your trading journey.

Other Services: Many brokers provide more services depending upon the brokerage price like Company Stock Reviews, Free Stock Tips, IPO Reports, Top Picks, Daily Market Reviews, Monthly Reports, Weekly Reports and Offline Advisory.

Advisory ServicesAnand RathiICICI Direct
Fundamental ReportsYesYes
Research ReportsYesYes
Company ReportsYesYes
Annual ReportsYesYes
Company Stock ReviewYesYes
Free Stock TipsNoNo
IPO ReportsYesYes
Top PicksYesNo
Daily Market ReviewYesYes
Monthly ReportsYesYes
Weekly reportsYesYes
Offline AdvisoryYesYes
Relationship ManagerYesYes

Anand Rathi and ICICI Direct Desktop Trading Platforms

A trader can utilise multiple trading platforms to trade in stocks, commodities, etc. A good and advanced trading platform can make your trading easier and result in profit maximization. Anand Rathi and ICICI Direct offer a Desktop Trading Platform with advanced tools, interactive charts, and quick buying and selling of securities. Their trading platforms can be used in Windows, Mac and Desktop browsers as well.

Desktop Trading PlatformsAnand RathiICICI Direct
WindowsYesYes
MacYesYes
Desktop BrowserYesYes

Anand Rathi and ICICI Direct Mobile Trading Platforms

Anand Rathi and ICICI Direct offer you mobile trading platforms which can be used in iOS and Android applications.

Mobile Trading PlatformsAnand RathiICICI Direct
Mobile BrowserYesYes
Android AppYesYes
iOS AppYesYes
Windows AppNoNo
Other mobile osNoNo

Anand Rathi and ICICI Direct Customer Support

Customer service is a critical aspect in converting a new customer into a loyal and long-term customer. Because the trading market moves quickly, an investor requires appropriate customer assistance from their brokers. Anand Rathi and ICICI Direct give good customer support and service to their clients. They help you in online trading through chat support, e-mail support and call support.

Customer Support FeaturesAnand RathiICICI Direct
Relationship ManagerYesYes
Offline TradingYesNo
Online TradingYesYes
24 * 7 SupportNoNo
Email SupportYesYes
Chat SupportNoNo
Toll free numberNoNo
Support Branches120226

Anand Rathi and ICICI Direct Customer Complaints

The BSE and NSE actively accept and handle complaints to maintain a stringent check and balance on fair-trade opportunities. Investors can file complaints about brokers or companies in case of any unfair trade practices. BSE and NSE make sure to resolve your complaints within a certain time. Check out the table below for Anand Rathi and ICICI Direct registered and resolved complaints.

For Anand Rathi, the Percentage of resolved BSE complaints is 81.58% and the Percentage of resolved NSE complaints is 76.79 %.

For ICICI Direct, the Percentage of resolved BSE complaints is 95.56 % and the Percentage of resolved NSE complaints is 92.86 %.

We can say that Anand Rathi is better than ICICI Direct in case of resolving customer complaints.

BSE ComplaintsAnand RathiICICI Direct
BSE Complaints152225
BSE Resolved Complaints124215
Percentage of resolved BSE complaints81.58%95.56 %
NSE Complaints112196
NSE Resolved Complaints86182
Percentage of resolved NSE complaints76.79 %92.86 %
BSE/NSE Complaint vs. Resolved Percentage79.38 %94.21 %

Frequently Asked Questions


  1. Is Anand Rathi better than ICICI Direct?

    Anand Rathi and ICICI Direct are at the top among the best full service brokers. You need to look for brokerage charges, account opening fees, trading platforms, etc. to determine which one is better.

  2. Is ICICI Direct better than Anand Rathi?

    ICICI Direct and Anand Rathi are at the top among the best full service brokers. As a result, we must examine features such as brokerage costs, account opening fees, trading platforms, and more to determine which of them is a better stockbroker.

  3. Which is cheaper between Anand Rathi and ICICI Direct?

    Anand Rathi and operate as full-service brokers, generally resulting in higher brokerage charges compared to discount brokers. In general, the brokerage fees for both of them will be relatively similar. Examine the brokerage fees in-depth to determine the less expensive broker for your requirements.

  4. Which is better, Anand Rathi and ICICI Direct?

    To figure out which of the two stockbrokers, Anand Rathi and ICICI Direct, is better, compare their brokerage charges, trading platforms, other expenses, research, account opening charges, and so on.


Compare Anand Rathi with other stock brokers

Visit the following pages to see a detailed comparision report of Anand Rathi with other brokerage firms.


Compare ICICI Direct with other stock brokers

Visit the following pages to see a detailed comparision report of ICICI Direct with other brokerage firms.