Reviews of Stock Brokers


India Advantage Securities

When it comes to investing in the stock market, choosing the right stockbroker is of utmost importance. It can significantly impact your trading experience, investment returns, and overall satisfaction. In this article, we will provide an in-depth review of India Advantage Securities, one of India's prominent Full Service Broker. We will evaluate various aspects, including brokerage charges, trading platforms, customer support, and more, to help you make an informed decision.


Overview

India Advantage Securities founded in 1990 by Pravin Mehta is a Private company headquartered in Mumbai, Maharashtra India. As a Full Service Broker, India Advantage Securities aims to provide cost-effective buy/sell orders, enabling investors to save money compared to Discount Broker. However, it is crucial to note that India Advantage Securities operates as a Discount Broker. It offers extensive investment advice and detailed stock analysis for its clients.

OverviewIndia Advantage Securities
Broker TypeFull Service Broker
Type of companyPrivate
HeadquarterMumbai, Maharashtra
FoundersPravin Mehta
Foundation Year1990
Supported ExchangesNA
Total branchesNil

India Advantage Securities Account opening charges

To begin trading with India Advantage Securities, you need to open a trading account and a Demat account. India Advantage Securities charges Rs.249 for opening a trading account. Additionally, there is an annual maintenance charge (AMC) of Rs.399 per Annum for the Demat account. However, it's worth mentioning that trading AMC is free.

Account Opening and Demat ChargesIndia Advantage Securities
Trading Account Opening ChargesRs.249
Demat AMC (Annual Maintenance Charges)Rs.399 per Annum
Trading AMC (Annual Maintenance Charges)Free
Margin MoneyMinimum Rs.10,000
Offline to Online ChargesYes
DepositoryCDSL & NSDL

India Advantage Securities Brokerage Charges

One of the main factors to consider when choosing a stockbroker is the brokerage charges. India Advantage Securities brokerage charges for various segments are as follows:

Equity Brokerage Charges

Equity Brokerage ChargesIndia Advantage Securities
Equity Delivery Brokerage0.2% – 0.5%
Equity Intraday Brokerage0.02% – 0.05%
Equity Futures Brokerage0.02% – 0.05%
Equity Options BrokerageRs.20 – Rs.50 per Lot

Currency Brokerage Charges

Currency Brokerage ChargesIndia Advantage Securities
Currency Futures Brokerage0.02% – 0.05%
Currency Options BrokerageRs.10 – Rs.25 per Lot

Commodity Brokerage Charges

Commodity Brokerage ChargesIndia Advantage Securities
Commodity Options Brokerage0.02% – 0.05%

India Advantage Securities Other Charges

In addition to brokerage charges, there are other charges to consider:

Other Brokerage ChargesIndia Advantage Securities
Minimum Brokerage ChargesPercentage of Transaction
Transaction Brokerage Charges0.00316%
SEBI Turnover Charges0.0002% of Total Turnover
Stamp Duty ChargesAs per the state
GST Charges18% of (Brokerage + Transaction Charges)
STT Charges0.0126% of Total Turnover
Call and Trade ChargesNA

India Advantage Securities Equity Leverage

Leverage enables traders to amplify their market exposure using a relatively smaller capital amount. Here's the leverage provided by India Advantage Securities:

Equity LeverageIndia Advantage Securities
Equity DeliveryUpto 2x
Equity IntradayUpto 5x
Equity FuturesUpto 2x
Equity OptionsUpto 5x

India Advantage Securities Currency Leverage

Currency LeverageIndia Advantage Securities
Currency FuturesUpto 2x
Currency OptionsUpto 2x

India Advantage Securities Commodity Leverage

Equity LeverageIndia Advantage Securities
CommodityUpto 1x

India Advantage Securities Offers

Numerous stockbrokers are enticing customers with attractive offers in order to expand their client base. Some of these enticing offers include:

OffersIndia Advantage Securities
Free Stock Trading AccountYes
Free Demat AccountNo
Flexible PlansYes
Brokerage DiscountsNo
Happy HoursNo
1 Month Free PlanNo
Holiday OffersYes
Referral ProgramYes
Zero Brokerage on Loss TradesNo

India Advantage Securities Features

FeaturesIndia Advantage Securities
Equity Delivery TradingYes
Equity Intraday TradingYes
Equity Futures TradingYes
Equity Options TradingYes
Currency TradingYes
Commodity TradingYes
IPO (Initial public offering)Yes
Stocks SuggestionsNo
Robo AdvisoryNo
PMS (Portfolio Management Services)No
Trading InstitutionYes
Trading ExposureUpto 5x
Mutual FundsYes
SIP (Systematic Investment Plan)Yes
Forex TradingNo
BankingNo
InsuranceNo

India Advantage Securities Advisory Services

The key distinction between a discount broker and a full-service broker lies in the range of services offered and the rates at which they are provided.

ServicesIndia Advantage Securities
Fundamental ReportsNo
Research ReportsNo
Company ReportsNo
Annual ReportsNo
Company Stock ReviewNo
Free Stock TipsYes
IPO ReportsYes
Top PicksYes
Daily Market ReviewYes
Monthly ReportsYes
Weekly reportsYes
Offline AdvisoryYes
Relationship ManagerYes

India Advantage Securities Trading Platforms

The India Advantage Securities trading software comprises various trading platforms suitable for the diverse needs of the customers. It is built on IIFL's trading platform. It has been trusted by customers for the past two decades. The trading platform is available in three different forms. Namely: a mobile app, a web browser-based platform, and an installable desktop trading application.


India Advantage Securities Trading Platforms

Desktop Trading PlatformsIndia Advantage Securities
WindowsYes
MacYes
Desktop BrowserNo

India Advantage Securities Mobile App

The India Advantage Securities mobile app allows users to trade on the go and provides access to trading at BSE/NSE and robo advisory services. Customers can download the app for free from either the google app store or the apple app Store. The app is designed to be simple and intuitive, enabling users to buy stocks, trade in stock and currency futures & options, and invest in mutual funds, ETFs, bonds, and more.

Mobile AppIndia Advantage Securities
Mobile BrowserNo
Android AppYes
iOS AppYes
Windows AppNo
Other mobile osNo

India Advantage Securities Web Trading

For web-based trading, India Advantage Securities offers a powerful trading website known as India Advantage Securities trader station. This website can be accessed through any web browser on computers, laptops, mobile devices, or tablets. It provides a wide range of trading and investment options within a single domain. The web platform is seamlessly integrated with payment gateways and banks, enabling instant fund transfers.


India Advantage Securities Trade Terminal

India Advantage Securities offers a trade terminal, which is a downloadable trading terminal specifically developed for active traders seeking advanced trading features. This desktop application offers real-time data and advanced charts for monitoring intraday and historic stock prices. It also offers a variety of keyboard shortcuts to facilitate real-time market monitoring and faster order placement.


India Advantage Securities Customer Support

Customer SupportIndia Advantage Securities
Relationship ManagerNo
Offline TradingYes
Online TradingYes
24 * 7 SupportNo
Email SupportYes
Chat SupportNo
Toll free numberNo
Support Branches0

India Advantage Securities Complaints

Understanding the number of customer complaints received by a brokerage firm can provide insights into the quality and reliability of their services. The following table shows the information regarding the complaints received by India Advantage Securities.

BSE ComplaintsIndia Advantage Securities
BSE Complaints0
BSE Resolved Complaints0
Percentage of resolved BSE complaintsNaN %
NSE Complaints3
NSE Resolved Complaints3
Percentage of resolved NSE complaints100.00 %
BSE/NSE Complaint vs. Resolved PercentageNaN %

Conclusion

In conclusion, India Advantage Securities offers a range of trading and investment options through its user-friendly platforms. With competitive pricing and several investment choices, it is one of the best options for investors. However, the lack of comprehensive customer support and the number of customer complaints are areas of concern. Considering all the features and user experience, India Advantage Securities can be considered a decent stock broker, but you must examine the pros and cons carefully before making a decision.